Event Date

2025-11-19T18:00:00.0000000

Exclusive Event

Creators of Toronto: Building Brands That Break Through

Join us for a conversation with Andrea Grand, Co-Founder of Barbet, and Scott Currie, CEO of WakeWater Beverage Company, as they explore how to create brands that cut through the noise and leave lasting impressions.

BrainStation Toronto
Wed, Nov 19, 2025
2025-11-19T23:00:00.0000000Z – 2025-11-20T00:30:00.0000000Z

482 Front St W, 2nd Floor, Toronto, ON How to get here
$25

Purchase Tickets

80k+ attendees globally
Learn from industry experts
Live Q&A

Andrea Grand

Co-Founder
Scott Currie

CEO

In this session, Andrea Grand and Scott Currie dive into the strategies behind building brands that break through in saturated markets. Drawing on their experience launching and scaling Barbet and WakeWater, they discuss design as an extension of brand values, the power of storytelling, and how to foster authentic community connections.

Andrea Grand

Co-Founder

Andrea Grand is the co-founder of Barbet, a sparkling beverage brand for the “sober curious” generation, those looking to drink less without compromising on experience. With a background in brand building and a sharp eye for design, Andrea helped launch Barbet as a mission-driven alternative that’s as joyful and elevated as any cocktail.
Scott Currie

CEO

Scott Currie is the CEO of WakeWater, a Canadian clean energy beverage that’s disrupting the ready-to-drink space. Scott launched WakeWater to fill a gap in the market for clean, functional energy, free from synthetic ingredients. With a strong brand identity, growing retail presence, and a loyal community, WakeWater reflects Scott’s commitment to wellness, authenticity, and innovation.

01
From Feeling to Form

How do you translate a feeling into a brand people instantly recognize? Andrea and Scott share how design and storytelling can create emotional resonance, balancing aesthetics with authenticity while evolving thoughtfully over time.
02
Purpose-Driven Positioning

What makes your brand more than just a product? Explore how clarity of mission, from wellness to community, can define your voice, guide decisions, and help you stand firm in a saturated landscape.
03
Community as a Growth Engine

Discover how to turn customers into advocates through collaboration, culture, and authentic storytelling. Learn how meaningful touchpoints, from partnerships to events, can transform a following into a movement.

Details of the Evening

What's Included

Specialty Beverages from Barbet and WakeWater – Savour unique drinks from these local favourites, adding an extra touch to your event experience.
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation Toronto

482 Front St W, 2nd Floor, Toronto, ON

Get Directions

Finding Your Way

Located near Front St. West and Spadina Ave. at The Well, right next to the Indigo.
Entering The Building

Look for Quantum Coffee, enter the building, and follow the signs to the elevators.
Once You're Inside

Take elevator to the 2nd floor. Our staff will be there to greet you at the campus reception.

Get Started

Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

BrainStation Toronto
Wed, Nov 19, 2025
2025-11-19T23:00:00.0000000Z – 2025-11-20T00:30:00.0000000Z

482 Front St W, 2nd Floor, Toronto, ON Get Directions
$25

Purchase Tickets

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