Exclusive Event

Creators of Toronto: Building a Lifestyle, Not Just a Product

Jeremy Watt, Co-Founder of Province of Canada, led an exclusive conversation in Toronto on how authenticity, storytelling, and cultural identity shapes consumer buying decisions, drives brand loyalty, and defines the next wave of lifestyle branding.

BrainStation Toronto
Event Recap
Jan 27, 2026

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Jeremy Watt

Co-Founder

Jeremy Watt

Co-Founder

"Our secret sauce has always been authenticity. Call it marketing, call it community - it’s what drives everything."

Jeremy Watt

Co-Founder

Jeremy Watt is the Co-Founder of Province of Canada, a lifestyle brand redefining Canadian fashion with timeless, locally made essentials. With a background in design and branding, he has built a strong community around quality craftsmanship and national pride, proving that “Made in Canada” can be both stylish and sustainable.

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