Event Date

2026-01-27T18:00:00.0000000

Exclusive Event

Creators of Toronto: Building a Lifestyle, Not Just a Product

Join us in Toronto for an exclusive conversation on how authenticity, storytelling, and cultural identity shape consumer buying decisions, drive brand loyalty, and define the next wave of lifestyle branding.

BrainStation Toronto
Tue, Jan 27, 2026
2026-01-27T23:00:00.0000000Z – 2026-01-28T00:30:00.0000000Z

482 Front St W, 2nd Floor, Toronto, ON How to get here
$25

Purchase Tickets

80k+ attendees globally
Learn from industry experts
Live Q&A

Jeremy Watt

Co-Founder
Julie Brown

Co-Founder

Join Jeremy Watt and Julie Brown, Co-Founders of Province of Canada, for a conversation about building a brand that stands for more than just product. From elevating “Made in Canada” into a cultural movement to crafting a minimalist identity with meaning, they’ll share how Province is redefining lifestyle branding through authenticity, storytelling, and community connection.

Jeremy Watt

Co-Founder

Jeremy Watt is the Co-Founder of Province of Canada, a lifestyle brand redefining Canadian fashion with timeless, locally made essentials. With a background in design and branding, he has built a strong community around quality craftsmanship and national pride, proving that “Made in Canada” can be both stylish and sustainable.
Julie Brown

Co-Founder

Julie Brown is the Co‑Founder of Province of Canada, where she crafts authentic, locally made fashion rooted in Canadian identity. As a key architect of the brand, she drives design direction and community storytelling, positioning Province as a leader in timeless, sustainable wardrobe essentials.

01
The Art of Understated Branding

Not all brands need loud logos to make an impact. Learn how Province of Canada has built a recognizable identity through minimalism, quality, and an emotional connection to place.
02
Owning the Narrative: Why ‘Made in Canada’ Matters

From supply chain choices to storytelling, why has Province of Canada doubled down on domestic manufacturing? We’ll discuss the role of origin, craftsmanship, and how consumers connect with authenticity.
03
Building a Brand That Feels Like Home

More than just clothing, Province of Canada is a community. Discover how Jeremy has cultivated a brand that resonates deeply with customers, turning everyday essentials into symbols of Canadian culture.

Details of the Evening

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation Toronto

482 Front St W, 2nd Floor, Toronto, ON

Get Directions

Finding Your Way

Located near Front St. West and Spadina Ave. at The Well, right next to the Indigo.
Entering The Building

Look for Quantum Coffee, enter the building, and follow the signs to the elevators.
Once You're Inside

Take elevator to the 2nd floor. Our staff will be there to greet you at the campus reception.

Get Started

Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

BrainStation Toronto
Tue, Jan 27, 2026
2026-01-27T23:00:00.0000000Z – 2026-01-28T00:30:00.0000000Z

482 Front St W, 2nd Floor, Toronto, ON Get Directions
$25

Purchase Tickets

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