Event Date

2026-01-29T18:00:00.0000000

This event has ended.

Exclusive Event

Design Evenings TO: Designing for Speed and Scale with AI

Join Brian Lin, Design Director of Growth at HelloFresh, for an inside look at how one of the world’s leading meal-kit brands is rethinking experimentation and creativity in the age of AI.

BrainStation Toronto
Thu, Jan 29, 2026
2026-01-29T23:00:00.0000000Z – 2026-01-30T00:30:00.0000000Z

482 Front St W, 2nd Floor, Toronto, ON How to get here
$25

This event has ended.

80k+ attendees globally
Learn from industry experts
Live Q&A

Brian Lin

Design Director, Growth

Brian Lin

Design Director, Growth

In this session, Brian Lin will share how HelloFresh is evolving its approach to rapid testing, data-driven iteration, and creative collaboration, using AI as a partner, not a replacement. Attendees will gain insight into how design teams can maintain craft and cohesion while scaling across products, markets, and technologies.

Brian Lin

Design Director, Growth

Brian Lin is Design Director, Growth at HelloFresh, where he leads a global team focused on experimentation, optimization, and creative performance. With a background spanning design leadership, growth strategy, and product innovation, Brian’s work centres on blending data, design, and storytelling to drive business results.

01
Experimentation at Speed

How HelloFresh builds a culture of testing, learning, and iteration, where rapid feedback loops drive smarter decisions and better customer experiences across global teams.
02
AI as a Design Partner

Explore how AI enhances research, prototyping, and creative exploration while keeping human intuition, judgment, and craft at the core of every project.
03
Balancing Craft and Scale

Learn how HelloFresh maintains creativity and quality as automation and data accelerate delivery, proving that scale doesn’t have to come at the cost of design excellence.

Details of the Evening

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation Toronto

482 Front St W, 2nd Floor, Toronto, ON

Get Directions

Finding Your Way

Located near Front St. West and Spadina Ave. at The Well, right next to the Indigo.
Entering The Building

Look for Quantum Coffee, enter the building, and follow the signs to the elevators.
Once You're Inside

Take elevator to the 2nd floor. Our staff will be there to greet you at reception.

Get Started

Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

BrainStation Toronto
Thu, Jan 29, 2026
2026-01-29T23:00:00.0000000Z – 2026-01-30T00:30:00.0000000Z

482 Front St W, 2nd Floor, Toronto, ON Get Directions
$25

This event has ended.

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