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Exclusive Event

Design Evenings TO: Designing for Speed and Scale with AI

Join Brian Lin, Design Director of Growth at HelloFresh, for an inside look at how one of the world’s leading meal-kit brands is rethinking experimentation and creativity in the age of AI.

BrainStation Toronto

Thu, Jan 29, 2026

6:00 PM - 7:30 PM EST

This event has ended.

482 Front St W, 2nd Floor, Toronto, ONHow to get here

CA$25

  • 80k+ attendees globally
  • Learn from industry experts
  • Brian Lin's profile photoBrian Lin
    Brian LinDesign Director, Growth

Brian Lin

Design Director, Growth

Brian Lin

In this session, Brian Lin will share how HelloFresh is evolving its approach to rapid testing, data-driven iteration, and creative collaboration, using AI as a partner, not a replacement. Attendees will gain insight into how design teams can maintain craft and cohesion while scaling across products, markets, and technologies.

  • Brian Lin

    Brian Lin

    Design Director, Growth

    Brian Lin

    Brian Lin is Design Director, Growth at HelloFresh, where he leads a global team focused on experimentation, optimization, and creative performance. With a background spanning design leadership, growth strategy, and product innovation, Brian’s work centres on blending data, design, and storytelling to drive business results.

Exclusive Event

Event Overview

In a world where speed and scale define success, how do design teams stay creative, cohesive, and human? In this session, Brian Lin opens the door to HelloFresh’s Growth Design practice, showing how AI is reshaping experimentation, design culture, and the way teams build together.

  1. 01

    Experimentation at Speed

    How HelloFresh builds a culture of testing, learning, and iteration, where rapid feedback loops drive smarter decisions and better customer experiences across global teams.

  2. 02

    AI as a Design Partner

    Explore how AI enhances research, prototyping, and creative exploration while keeping human intuition, judgment, and craft at the core of every project.

  3. 03

    Balancing Craft and Scale

    Learn how HelloFresh maintains creativity and quality as automation and data accelerate delivery, proving that scale doesn’t have to come at the cost of design excellence.

Details of the Evening

What's Included
  • Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
  • Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

Welcome to

BrainStation Toronto

at The Well

How to Get Here

BrainStation Toronto

482 Front St W, 2nd Floor, Toronto, ON

Get Directions
  1. Finding your way

    Located near Front St. West and Spadina Ave. at The Well, right next to the Indigo.

  2. Entering the building

    Look for Quantum Coffee, enter the building, and follow the signs to the elevators.

  3. Once you’re inside

    Take elevator to the 2nd floor. Our staff will be there to greet you at reception.

Map showing the location of BrainStation Toronto
Get Started

Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

BrainStation Toronto

Thu, Jan 29, 2026

6:00 PM - 7:30 PM EST

482 Front St W, 2nd Floor, Toronto, ONGet Directions

CA$25

This event has ended.

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