Horizons
AI + Digital Innovation
A one-day summit at The Well in Toronto for leaders at the edge of innovation.
- –
- BrainStation Toronto
Featuring speakers from:
Wealthsimple Meta WestJet Loblaw Advance Mastercard Sun Life
Join Brian Lin, Design Director of Growth at HelloFresh, for an inside look at how one of the world’s leading meal-kit brands is rethinking experimentation and creativity in the age of AI.
BrainStation Toronto
Thu, Jan 29, 2026
6:00 PM - 7:30 PM EST
This event has ended.
482 Front St W, 2nd Floor, Toronto, ONHow to get here
CA$25

Brian Lin
Design Director, Growth
In this session, Brian Lin will share how HelloFresh is evolving its approach to rapid testing, data-driven iteration, and creative collaboration, using AI as a partner, not a replacement. Attendees will gain insight into how design teams can maintain craft and cohesion while scaling across products, markets, and technologies.

Brian Lin
Design Director, Growth
Brian Lin is Design Director, Growth at HelloFresh, where he leads a global team focused on experimentation, optimization, and creative performance. With a background spanning design leadership, growth strategy, and product innovation, Brian’s work centres on blending data, design, and storytelling to drive business results.
In a world where speed and scale define success, how do design teams stay creative, cohesive, and human? In this session, Brian Lin opens the door to HelloFresh’s Growth Design practice, showing how AI is reshaping experimentation, design culture, and the way teams build together.
Experimentation at Speed
How HelloFresh builds a culture of testing, learning, and iteration, where rapid feedback loops drive smarter decisions and better customer experiences across global teams.
AI as a Design Partner
Explore how AI enhances research, prototyping, and creative exploration while keeping human intuition, judgment, and craft at the core of every project.
Balancing Craft and Scale
Learn how HelloFresh maintains creativity and quality as automation and data accelerate delivery, proving that scale doesn’t have to come at the cost of design excellence.





















Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
Welcome to
at The Well
BrainStation Toronto
482 Front St W, 2nd Floor, Toronto, ON
Located near Front St. West and Spadina Ave. at The Well, right next to the Indigo.
Look for Quantum Coffee, enter the building, and follow the signs to the elevators.
Take elevator to the 2nd floor. Our staff will be there to greet you at reception.














Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.
BrainStation Toronto
Thu, Jan 29, 2026
6:00 PM - 7:30 PM EST
482 Front St W, 2nd Floor, Toronto, ONGet Directions
CA$25
This event has ended.
Horizons
A one-day summit at The Well in Toronto for leaders at the edge of innovation.
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