Leaders in Fintech: Marketing, Growth & Consumer Trust
Exclusive Event
Leaders in Fintech:Marketing, Growth & Consumer Trust
Join us in Toronto for a forward-looking conversation with marketing leaders shaping the future of financial services through innovation, trust, and customer-centric growth.
Rachel Cohen is the Director of Product Marketing at KOHO, where she leads product positioning, messaging, and go-to-market strategy across the company’s financial products. She focuses on translating complex product value into clear, customer-centric narratives that drive adoption, build trust, and support KOHO’s mission to make financial services more accessible.
Michelle Maksimowski
Director of Product Marketing
Michelle Maksimowski is the Director of Marketing at Neo, where she leads brand, growth, and performance marketing across one of Canada’s fastest-growing fintech companies. She brings deep expertise in customer acquisition, brand positioning, and integrated marketing strategy, helping Neo build trust with consumers while scaling bold, data-driven campaigns in a competitive financial services landscape.
Sarah Klaassen
Senior Director, Growth Marketing
Sarah Klaassen is the Senior Director of Growth Marketing at Float, where she leads demand generation and growth strategy for Canada’s leading business finance platform. With experience spanning both B2B and B2C, she focuses on building scalable, trusted marketing systems that drive meaningful pipeline growth while supporting long-term brand credibility in the financial space.
Exclusive Event
Event Overview
Join us for a dynamic panel discussion with marketing leaders from Canada’s fintech ecosystem as they explore how modern financial services companies drive growth while earning trust in a highly competitive, regulated environment.
01
Driving Growth While Earning Trust
Learn how fintech marketing leaders balance bold growth strategies with the imperative of consumer trust. Explore approaches to engagement, conversion, and retention in a sector where credibility and reliability are paramount.
02
Disruption Meets Strategy
Discover how fintech brands navigate disruption, launching innovative campaigns, challenging digital-first norms, and experimenting with integrated marketing strategies that cut through a crowded market.
03
Scaling Teams, Culture & Marketing Innovation
Hear how leaders build high-performing marketing teams that scale with the business, foster a culture of experimentation, and stay aligned across product, operations, and compliance in a fast-moving fintech environment.
Details of the Evening
What's Included
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
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