Leaders in Fintech: Marketing, Growth & Consumer Trust

"I don't want an 'average' targeting strategy. I want a disruptive one. AI gives you the average; humans give you innovation."

 

- Sarah Klaassen, Senior Director, Growth Marketing at Float

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  Rachel Cohen

  Director of Product Marketing

  

  Rachel Cohen is the Director of Product Marketing at KOHO, where she leads product positioning, messaging, and go-to-market strategy across the company’s financial products. She focuses on translating complex product value into clear, customer-centric narratives that drive adoption, build trust, and support KOHO’s mission to make financial services more accessible.

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  Michelle Maksimowski

  Director of Product Marketing

  

  Michelle Maksimowski is the Director of Marketing at Neo, where she leads lifecycle strategy and consumer communications across the customer journey. She oversees CRM driven marketing, including email and push notifications, and serves as the marketing lead within Neo’s martech partnerships. By bridging data and marketing, Michelle helps drive operational excellence and enable analytically driven decision making.

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  Sarah Klaassen

  Senior Director, Growth Marketing

  

  Sarah Klaassen is the Senior Director of Growth Marketing at Float, where she leads demand generation and growth strategy for Canada’s leading business finance platform. With experience spanning both B2B and B2C, she focuses on building scalable, trusted marketing systems that drive meaningful pipeline growth while supporting long-term brand credibility in the financial space.