Leaders in Fintech: Marketing, Growth & Consumer Trust
Exclusive Event
Leaders in Fintech:Marketing, Growth & Consumer Trust
Marketing leaders joined us in Toronto for a forward-looking conversation on shaping the future of financial services through innovation, trust, and customer-centric growth.
Relive the highlights of Leaders in Fintech: Marketing, Growth & Consumer Trust with Rachel Cohen, Michelle Maksimowski, and Sarah Klaassen in the photo gallery. Download and share your favorites, and don't miss the next event!
"I don't want an 'average' targeting strategy. I want a disruptive one. AI gives you the average; humans give you innovation."
- Sarah Klaassen, Senior Director, Growth Marketing at Float
Rachel Cohen
Director of Product Marketing
Rachel Cohen is the Director of Product Marketing at KOHO, where she leads product positioning, messaging, and go-to-market strategy across the company’s financial products. She focuses on translating complex product value into clear, customer-centric narratives that drive adoption, build trust, and support KOHO’s mission to make financial services more accessible.
Michelle Maksimowski
Director of Product Marketing
Michelle Maksimowski is the Director of Marketing at Neo, where she leads lifecycle strategy and consumer communications across the customer journey. She oversees CRM driven marketing, including email and push notifications, and serves as the marketing lead within Neo’s martech partnerships. By bridging data and marketing, Michelle helps drive operational excellence and enable analytically driven decision making.
Sarah Klaassen
Senior Director, Growth Marketing
Sarah Klaassen is the Senior Director of Growth Marketing at Float, where she leads demand generation and growth strategy for Canada’s leading business finance platform. With experience spanning both B2B and B2C, she focuses on building scalable, trusted marketing systems that drive meaningful pipeline growth while supporting long-term brand credibility in the financial space.
Join Saachi Khurana, Vice President of Product at JPMorgan Chase, as she shares how high-performing teams use pilots to learn quickly, build evidence, and earn stakeholder trust before committing to scale.
Join Helen Wong, Senior Product Manager at JPMorgan Chase, as she explores how PMs can use AI to prototype faster, test ideas earlier, and make better product decisions without losing strategic clarity.
Doruk Cuhadar and Madeline White share how they identify meaningful customer problems and translate them into compelling product experiences, balancing insight, speed, and scale across two very different organisations.
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