Leaders from The New York Times, Morning Brew, and Condé Nast shared how they are redefining engagement, monetization, and storytelling in the rapidly evolving modern media landscape.
Relive the highlights of Leaders In Marketing: Shaping the Future of Media with Valerio Poce, Ryan Aspell, and Holly Johnson in the photo gallery. Download and share your favorites, and don't miss the next event!
"On the editorial side, we do not use AI in the creation of any content. We just have humans write—that is our competitive differentiation. We use AI on the front end for research or connecting dots, but the creation is human."
- Ryan Aspell, VP, Brand Strategy at Morning Brew Inc.
Valerio Poce
Executive Director, Ad Product Marketing
Valerio Poce leads the Ad Product Marketing team at The New York Times, where he drives innovation in digital advertising and shapes premium solutions for global marketers. With deep expertise in product marketing and audience engagement, Valerio blends storytelling and data to elevate ad product experiences in a changing media landscape.
Ryan Aspell
VP, Brand Strategy
Ryan Aspell serves as Vice President of Brand Strategy at Morning Brew, where he defines and amplifies the brand’s voice across platforms and partnerships. Known for his insight into what resonates with modern audiences, Ryan crafts strategies that build community, loyalty, and growth in the media space.
Holly Johnson
Director, Consumer Revenue
Holly Johnson leads global consumer revenue strategy at Condé Nast, shaping the future of brands like Vogue, Architectural Digest, and The New Yorker through innovative membership, subscription, and commerce models. With experience at The Walt Disney Company, National Geographic, FOX, and Warner Bros., she brings a strategic, data-driven approach to deepening engagement, accelerating growth, and building loyalty across the modern media landscape.
From day one, Shake Shack Canada focused on understanding the local market. This session explores how messaging, tone, and positioning were adapted to resonate with Canadian consumers while staying true to the global Shake Shack brand.
Join us for an insightful panel discussion examining how leading financial institutions are adapting to agentic commerce—moving beyond passive recommendations to autonomous execution while prioritizing trust, security, and seamless user experiences.
Building next-generation AI products demands new frameworks for architecture and oversight. Sebastian Misiurek shares how product managers can leverage digital twins, deploy agentic workflows, and implement strategic governance to ensure safe and scalable AI solutions.
Integrating AI into the design process transforms individual speed into team-wide capability. Mareike Carolin Keller shares how product designers can deploy AI tools in active production, build high-fidelity prototypes, and secure stakeholder alignment before committing heavy engineering resources.
Learn how to empower your product and digital teams to transition from writing requirements to orchestrating AI agents through a live demonstration of Cursor.
6:00 PM
-
7:30 PM BST
55-57 Rivington St, London
£40
Demo Event of
Abdullah Abu-Hassan
Data & AI Lead
Discussion Topics:
Shaping the Task: From Product Requirements to AI Context
Building with AI Across Functions: Cursor Agent Demo
Making It Ship-Ready: Aligning Product, Engineering, and Release
Join Ksenia Barton, Product Marketing Lead at TikTok, to unpack how AI is changing the rules of marketing, exploring the evolution of discovery, why cultural relevance drives AI visibility, and why human strategy has never mattered more.
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