Leaders from The New York Times, Morning Brew, and Condé Nast shared how they are redefining engagement, monetization, and storytelling in the rapidly evolving modern media landscape.
Relive the highlights of Leaders In Marketing: Shaping the Future of Media with Valerio Poce, Ryan Aspell, and Holly Johnson in the photo gallery. Download and share your favorites, and don't miss the next event!
"On the editorial side, we do not use AI in the creation of any content. We just have humans write—that is our competitive differentiation. We use AI on the front end for research or connecting dots, but the creation is human."
- Ryan Aspell, VP, Brand Strategy at Morning Brew Inc.
Valerio Poce
Executive Director, Ad Product Marketing
Valerio Poce leads the Ad Product Marketing team at The New York Times, where he drives innovation in digital advertising and shapes premium solutions for global marketers. With deep expertise in product marketing and audience engagement, Valerio blends storytelling and data to elevate ad product experiences in a changing media landscape.
Ryan Aspell
VP, Brand Strategy
Ryan Aspell serves as Vice President of Brand Strategy at Morning Brew, where he defines and amplifies the brand’s voice across platforms and partnerships. Known for his insight into what resonates with modern audiences, Ryan crafts strategies that build community, loyalty, and growth in the media space.
Holly Johnson
Director, Consumer Revenue
Holly Johnson leads global consumer revenue strategy at Condé Nast, shaping the future of brands like Vogue, Architectural Digest, and The New Yorker through innovative membership, subscription, and commerce models. With experience at The Walt Disney Company, National Geographic, FOX, and Warner Bros., she brings a strategic, data-driven approach to deepening engagement, accelerating growth, and building loyalty across the modern media landscape.
Join us in Toronto for an exclusive conversation on how authenticity, storytelling, and cultural identity shape consumer buying decisions, drive brand loyalty, and define the next wave of lifestyle branding.
6:00 PM
-
7:30 PM EST
482 Front St W, 2nd Floor, Toronto, ON
$25
Jeremy Watt
Co-Founder
Discussion Topics:
The Art of Understated Branding
Owning the Narrative: Why ‘Made in Canada’ Matters
Join Natalie Novak, Vice President of Product Strategy & Service Design at JPMorganChase, for a deep dive into how futures thinking is transforming the way products are imagined, built, and scaled.
6:00 PM
-
8:00 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45
Natalie Novak
Futurist and Product Leader
Discussion Topics:
Futures & Foresight: The Method Behind the Mindset
The Future of Payments: A Trend Report Live
Reverse Engineering Foresight: How the Report Was Made
In this session, Andrew Yeung, Founder of Fibe, shares how he turned a series of meetups into a bootstrapped 7-figure business, and a foot in the door to venture capital and startup advisory.
6:00 PM
-
7:30 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45
Andrew Yeung
Founder
Discussion Topics:
Why Community Outperforms Traditional Marketing
From Events to Ecosystem: Designing for Belonging at Scale
Join Iustin Iftime, Principal Product Manager at Microsoft, for an interactive workshop exploring how humans and AI can collaborate to design, build, and launch better products.
6:30 PM
-
7:30 PM GMT
55-57 Rivington St, London
£40
Iustin Iftime
Principal Product Manager
Discussion Topics:
The New Division of Work
Live Demo: From Idea to Product with a Human + AI Duo
Join Brendan Mahony, Layla Faruque, and Irina Evsiukova from Vox Creative, Vox Media’s award-winning branded content studio, for a behind-the-scenes look at how they bring brands to life through storytelling that thrives on unpredictability.
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