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Exclusive Event

Marketing Evenings LDN: Inside Vox Media’s Award-Winning Branded Content Studio

Join Brendan Mahony (Senior Strategy & Creative Director), Layla Faruque (Director, Creative Strategy), and Irina Evsiukova (Manager, Creative Strategy) from Vox Creative, Vox Media’s award-winning branded content studio, for a behind-the-scenes look at how they bring brands to life through storytelling that thrives on unpredictability.

  • BrainStation London
  • Wed, Jan 28, 2026
  • 2026-01-28T18:00:00.0000000Z  –  2026-01-28T20:00:00.0000000Z
Purchase Tickets
  • 80k+ attendees globally
  • Learn from industry experts
  • Live Q&A
  • Brendan Mahony

    Brendan Mahony

    Senior Strategy & Creative Director

    Vox Media
  • Layla Faruque

    Layla Faruque

    Director, Creative Strategy

    Vox Media
  • Irina Evsiukova

    Irina Evsiukova

    Manager, Creative Strategy

    Vox Media

In a world of constant change, Vox Creative believes the only real certainty is unpredictability. Brendan, Layla, and Irina will show how that mindset shapes their end-to-end approach, supported by in-house AI tools that help align briefs with the right sponsorships and guide smart activation of Forte for effective audience reach. From The Explainer Studio and EPIC Stories to the Vox Media Podcast Network, learn how the team combines editorial strength, cultural insight, and human-driven creativity, using LLMs and image-gen only to speed early concepts, to craft campaigns that truly resonate.

  • Brendan Mahony

    Brendan Mahony

    Senior Strategy & Creative Director

    Brendan Mahony is a creative leader with 15+ years of experience helping brands belong in culture. As Senior Strategy & Creative Director at Vox Media, he shapes category-defining work that connects advertisers with global communities through Vox Media’s premium editorial brands, award-winning storytelling, and world-renowned journalism. When he’s not doing that, he’s probably halfway up a steep hill on his bike, questioning his life choices.

  • Layla Faruque

    Layla Faruque

    Director, Creative Strategy

    Layla Faruque is a cultural strategist with eight years of experience helping brands tell stories that live in the heart of culture. As Associate Director of Strategy at Vox Media International, she shapes creative partnerships that connect advertisers with audiences through the company’s world-class editorial brands and storytelling platforms. With a background in sociology and a career spanning Vice, Condé Nast, and The Stylist Group, Layla brings both cultural intuition and commercial strategy to every brief.

  • Irina Evsiukova

    Irina Evsiukova

    Manager, Creative Strategy

    Irina Evsiukova is a creative solutions specialist who helps brands plug into culture through the power of Vox Media. With a background in journalism, she’s obsessed with turning brand stories into something people actually want to watch, read and click on. She’s worked across every corner of the media world — from editorial teams, to media agencies, to publishers.

Exclusive Event

Event Overview

In a world of predictions, contradictions, and prescriptions, Vox Creative thrives on one truth: the only real certainty is unpredictability. Step inside the studio to see what “creating the unpredictable” really looks like.

  • 01

    The Power of Unpredictability

    Explore how embracing unpredictability shapes creative strategy and inspires unconventional ideas. Learn how in-house AI tools help match briefs to the right sponsorship opportunities, giving the team more time to craft smart recommendations that highlight Vox Media’s top brands and talent.

  • 02

    Strategy Meets Storytelling with the Help of AI

    See how Vox Creative blends data, culture, and editorial craft to build effective, entertaining branded content. Hear how AI supports this work, like suggesting ways to tap into Forte, Vox Media’s first-party intelligence engine, while keeping the core creative thinking firmly human.

  • 03

    From Studio to Impact

    Discover how Vox Creative turns ideas into impact across video, podcasts, and experiential formats. Get a look at how LLMs and image-gen tools help visualize pitches, while the human team leads the creative heavy lifting to keep craft and originality at the centre.

Details of the Evening

What's Included

  • Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
  • Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

Agenda

  • 6:00pm Doors Open
  • 6:30pm Event Begins
  • 7:30pm Event Concludes

How to Get Here

BrainStation London

55-57 Rivington Street, London

Get Directions

  1. Finding Your Way

    Located 5 minutes from Old Street station or 10 minutes from Liverpool Street station.

  2. Entering The Building

    Enter through the black gates on Rivington St and look for the BrainStation signs.

  3. Once You're Inside

    Our staff will be there to greet you at the campus reception.

London Map

Get Started

Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

  • BrainStation London
  • Wed, Jan 28, 2026
  • 2026-01-28T18:00:00.0000000Z  –  2026-01-28T20:00:00.0000000Z
Purchase Tickets

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