Event Date

2026-01-28T18:00:00.0000000

Exclusive Event

Marketing Evenings LDN: Inside Vox Media’s Award-Winning Branded Content Studio

Join Brendan Mahony (Senior Strategy & Creative Director), Layla Faruque (Director, Creative Strategy), and Irina Evsiukova (Manager, Creative Strategy) from Vox Creative, Vox Media’s award-winning branded content studio, for a behind-the-scenes look at how they bring brands to life through storytelling that thrives on unpredictability.

BrainStation London
Wed, Jan 28, 2026
2026-01-28T18:00:00.0000000Z – 2026-01-28T20:00:00.0000000Z

55-57 Rivington Street, London How to get here
£20

Purchase Tickets

80k+ attendees globally
Learn from industry experts
Live Q&A

Brendan Mahony

Senior Strategy & Creative Director
Layla Faruque

Director, Creative Strategy
Irina Evsiukova

Manager, Creative Strategy

In a world of constant change, Vox Creative’s philosophy is simple: the only real certainty is unpredictability. In this session, Brendan, Layla, and Irina reveal how that mindset powers their approach from strategy to execution, fueling collaborations with some of the world’s most ambitious brands. From The Explainer Studio and EPIC Stories to The Vox Media Podcast Network, learn how the team harnesses Vox Media’s editorial excellence and cultural influence to craft campaigns that stand out and resonate.

Brendan Mahony

Senior Strategy & Creative Director

Brendan Mahony is a creative leader with 15+ years of experience helping brands belong in culture. As Senior Strategy & Creative Director at Vox Media, he shapes category-defining work that connects advertisers with global communities through Vox Media’s premium editorial brands, award-winning storytelling, and world-renowned journalism. When he’s not doing that, he’s probably halfway up a steep hill on his bike, questioning his life choices.
Layla Faruque

Director, Creative Strategy

Layla Faruque is a cultural strategist with eight years of experience helping brands tell stories that live in the heart of culture. As Associate Director of Strategy at Vox Media International, she shapes creative partnerships that connect advertisers with audiences through the company’s world-class editorial brands and storytelling platforms. With a background in sociology and a career spanning Vice, Condé Nast, and The Stylist Group, Layla brings both cultural intuition and commercial strategy to every brief.
Irina Evsiukova

Manager, Creative Strategy

Irina Evsiukova is a creative solutions specialist who helps brands plug into culture through the power of Vox Media. With a background in journalism, she’s obsessed with turning brand stories into something people actually want to watch, read and click on. She’s worked across every corner of the media world — from editorial teams, to media agencies, to publishers.

01
The Power of Unpredictability

Explore how embracing unpredictability drives creative strategy, from reframing briefs to uncovering ideas that challenge conventions and inspire action.
02
Strategy Meets Storytelling

Learn how Vox Creative blends data, cultural insight, and editorial sensibility to craft branded content that’s as effective as it is entertaining.
03
From Studio to Impact

Discover how Vox Creative’s cross-platform approach, from video to podcasts to experiential, turns big ideas into measurable results, fuelling brand growth through creativity and collaboration.

Details of the Evening

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

Agenda

6:00pm Doors Open
6:30pm Event Begins
7:30pm Event Concludes

How to Get Here

BrainStation London

55-57 Rivington Street, London

Get Directions

Finding Your Way

Located 5 minutes from Old Street station or 10 minutes from Liverpool Street station.
Entering The Building

Enter through the black gates on Rivington St and look for the BrainStation signs.
Once You're Inside

Our staff will be there to greet you at the campus reception.

Get Started

Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

BrainStation London
Wed, Jan 28, 2026
2026-01-28T18:00:00.0000000Z – 2026-01-28T20:00:00.0000000Z

55-57 Rivington Street, London Get Directions
£20

Purchase Tickets

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