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Exclusive Event

Marketing Evenings LDN: How R.A.D Replaces Luxury and Glamour with Intrigue and Attitude

Tim Smith, Creative Director at R.A.D, led an event that pushed back against blanding and sameness, unpacking how the brand rejected diluted identity by embracing nuance, edge, and cultural tension.

  • BrainStation London
  • Event Recap
  • Nov 20, 2025
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  • Tim Smith

    Tim Smith

    Creative Director

Tim Smith

Creative Director

R.A.D

Before he even got into the tactics, Tim didn’t mince words about where RAD stands today: “We are the fastest growing performance footwear company in the world.”


And for the rest of the talk, he unpacked exactly how they got there, from a brand-first origin story to a fanbase so devoted some have RAD tattoos.

  • Tim Smith

    Tim Smith

    Creative Director

    Tim is a Creative Director with a back catalogue covering monumental brands like Apple and Beats by Dre, as well as a host of disruptive game-changers like R.A.D®. He hasn’t restricted his outlook to branding - he crosses apparel, graphic and product design. Tim has spent his early career embedded in the luxury industry, but he isn’t an advocate for it. Feeling trapped by its staid, sometimes ostentatious aesthetic, Tim felt he was more aligned to creating brands that are fixated on shaping the future rather than walking backwards into it. He established Fluoro, his own creative agency, in 2016 and also became the Creative Director of R.A.D® in 2021.

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Dec 10

Marketing Mornings LDN

Building a Cult Brand with Grind

Join us for a conversation with Frankie Cooke, Brand Marketing Lead at Grind, the cult coffee brand born in Shoreditch.

  • 8:00 AM - 9:00 AM GMT
  • 55-57 Rivington St, London
  • £15
Almost Sold Out
Frankie Cooke

Frankie Cooke

Brand Marketing Lead

Discussion Topics:

  • Beyond the Cup
  • Partnerships with Purpose
  • Campaigns that Connect
Dec 10
Marketing Mornings LDN Building a Cult Brand with Grind

Join us for a conversation with Frankie Cooke, Brand Marketing Lead at Grind, the cult coffee brand born in Shoreditch.

  • 8:00 AM - 9:00 AM GMT
  • 55-57 Rivington St, London
  • £15
Almost Sold Out
Frankie Cooke

Frankie Cooke

Brand Marketing Lead

Discussion Topics:

  • Beyond the Cup
  • Partnerships with Purpose
  • Campaigns that Connect
View Event
Jan 07

Intro to Artificial Intelligence

London

Join us in London to explore how artificial intelligence is transforming the way organizations solve diverse and complex problems: supporting ideation, speeding up product development, and streamlining business operations.

  • 6:30 PM - 7:30 PM GMT
  • 55-57 Rivington St, London
  • £15

Discussion Topics:

  • AI Foundations
  • Real-World Applications
  • Using AI in Your Career
Jan 07
Intro to Artificial Intelligence London

Join us in London to explore how artificial intelligence is transforming the way organizations solve diverse and complex problems: supporting ideation, speeding up product development, and streamlining business operations.

  • 6:30 PM - 7:30 PM GMT
  • 55-57 Rivington St, London
  • £15

Discussion Topics:

  • AI Foundations
  • Real-World Applications
  • Using AI in Your Career
View Event
Jan 12

Intro to Product Design

London

Join us in London to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.

  • 6:30 PM - 7:30 PM GMT
  • 55-57 Rivington St, London
  • £15

Discussion Topics:

  • What is Product Design?
  • Design Thinking in Action
  • Adding Design Skills to Your Toolkit
Jan 12
Intro to Product Design London

Join us in London to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.

  • 6:30 PM - 7:30 PM GMT
  • 55-57 Rivington St, London
  • £15

Discussion Topics:

  • What is Product Design?
  • Design Thinking in Action
  • Adding Design Skills to Your Toolkit
View Event
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