Exclusive Event

Marketing Evenings LDN: How R.A.D Replaces Luxury and Glamour with Intrigue and Attitude

Tim Smith, Creative Director at R.A.D, led an event that pushed back against blanding and sameness, unpacking how the brand rejected diluted identity by embracing nuance, edge, and cultural tension.

BrainStation London
Event Recap
Nov 20, 2025

View Photo Gallery

Tim Smith

Creative Director

Tim Smith

Creative Director

Before he even got into the tactics, Tim didn’t mince words about where RAD stands today: “We are the fastest growing performance footwear company in the world.”

And for the rest of the talk, he unpacked exactly how they got there, from a brand-first origin story to a fanbase so devoted some have RAD tattoos.

Tim Smith

Creative Director

Tim is a Creative Director with a back catalogue covering monumental brands like Apple and Beats by Dre, as well as a host of disruptive game-changers like R.A.D®. He hasn’t restricted his outlook to branding - he crosses apparel, graphic and product design. Tim has spent his early career embedded in the luxury industry, but he isn’t an advocate for it. Feeling trapped by its staid, sometimes ostentatious aesthetic, Tim felt he was more aligned to creating brands that are fixated on shaping the future rather than walking backwards into it. He established Fluoro, his own creative agency, in 2016 and also became the Creative Director of R.A.D® in 2021.

More Upcoming Events

Feb 19

Marketing After-Hours LDN

Winter 2026

An evening for London marketers, brand builders, and growth leaders to connect with like-minded professionals.

6:00 PM - 8:00 PM GMT
55-57 Rivington St, London
£15

Event Highlights:

Enjoy complimentary refreshments
Connect with digital marketing to explore the latest in marketing innovation
Learn from others over shared challenges and successes

Feb 19

Marketing After-Hours LDN Winter 2026

An evening for London marketers, brand builders, and growth leaders to connect with like-minded professionals.

6:00 PM - 8:00 PM GMT
55-57 Rivington St, London
£15

Event Highlights:

Enjoy complimentary refreshments
Connect with digital marketing to explore the latest in marketing innovation
Learn from others over shared challenges and successes

View Event

Feb 19

AI Lab

Building AI Agents with OpenAI

Multiply your productivity and build functional solutions with AI agents.

6:30 PM - 9:30 PM GMT
55-57 Rivington St, London
£200

Vyom Vats

Senior Machine Learning Engineer

Discussion Topics:

Prompt Engineering & AI Foundations
Planning Your Agent Solution
Creating Your AI Agent

Feb 19

AI Lab Building AI Agents with OpenAI

Multiply your productivity and build functional solutions with AI agents.

6:30 PM - 9:30 PM GMT
55-57 Rivington St, London
£200

Vyom Vats

Senior Machine Learning Engineer

Discussion Topics:

Prompt Engineering & AI Foundations
Planning Your Agent Solution
Creating Your AI Agent

View Event

Feb 24

Creators of London

How The Salad Project Reimagined the Customer Experience

Join Florian de Chezelles and James Dare, Co-Founders of The Salad Project, for a conversation on how they set out to build more than just a restaurant, they built an experience.

6:00 PM - 8:00 PM GMT
55-57 Rivington St, London
£20

Discussion Topics:

The Salad Project Journey
Building from the Question: “What Would the Best Look Like?”
Elevating the Ordinary

Feb 24

Creators of London How The Salad Project Reimagined the Customer Experience

Join Florian de Chezelles and James Dare, Co-Founders of The Salad Project, for a conversation on how they set out to build more than just a restaurant, they built an experience.