Marketing Evenings LDN: Inside Vox Media’s Award-Winning Branded Content Studio

In a world of constant change, Vox Creative believes the only real certainty is unpredictability. Brendan, Layla, and Irina will show how that mindset shapes their end-to-end approach, supported by in-house AI tools that help align briefs with the right sponsorships and guide smart activation of Forte for effective audience reach. From The Explainer Studio and EPIC Stories to the Vox Media Podcast Network, learn how the team combines editorial strength, cultural insight, and human-driven creativity, using LLMs and image-gen only to speed early concepts, to craft campaigns that truly resonate.

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  Brendan Mahony

  Senior Strategy & Creative Director

  

  Brendan Mahony is a creative leader with 15+ years of experience helping brands belong in culture. As Senior Strategy & Creative Director at Vox Media, he shapes category-defining work that connects advertisers with global communities through Vox Media’s premium editorial brands, award-winning storytelling, and world-renowned journalism. When he’s not doing that, he’s probably halfway up a steep hill on his bike, questioning his life choices.

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  Layla Faruque

  Director, Creative Strategy

  

  Layla Faruque is a cultural strategist with eight years of experience helping brands tell stories that live in the heart of culture. As Associate Director of Strategy at Vox Media International, she shapes creative partnerships that connect advertisers with audiences through the company’s world-class editorial brands and storytelling platforms. With a background in sociology and a career spanning Vice, Condé Nast, and The Stylist Group, Layla brings both cultural intuition and commercial strategy to every brief.

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  Irina Evsiukova

  Manager, Creative Strategy

  

  Irina Evsiukova is a creative solutions specialist who helps brands plug into culture through the power of Vox Media. With a background in journalism, she’s obsessed with turning brand stories into something people actually want to watch, read and click on. She’s worked across every corner of the media world — from editorial teams, to media agencies, to publishers.