Event Date

2025-04-24T18:00:00.0000000

This event has ended.

Exclusive Event

Marketing Evenings NYC: How Culture Drives Commerce

Join us in New York City for an in-depth look at how cultural influence shapes consumer buying decisions, drives brand loyalty, and fuels the next wave of trends with Huan Nguyen, CRO at Hypebeast.

BrainStation New York
Thu, Apr 24, 2025
2025-04-24T22:00:00.0000000Z – 2025-04-24T23:30:00.0000000Z

136 Crosby St, 4th Floor, New York City, NY How to get here
$25

This event has ended.

80k+ attendees globally
Learn from industry experts
Live Q&A

Huan Nguyen

Chief Revenue Officer

Huan Nguyen

Chief Revenue Officer

Join Huan Nguyen, Chief Revenue Officer at Hypebeast, as he explores how cultural influence drives consumer behavior. He’ll discuss trend acceleration, exclusivity, and community engagement - key factors in building brand relevance and lasting loyalty.

Huan Nguyen

Chief Revenue Officer

Huan Nguyen, CRO at Hypebeast, leads the global development, growth and performance for media, agency, and business franchises and verticals, outside of HBX. He's been instrumental in the extraordinary growth of Hypebeast's North American and global Media and Agency businesses.

01
The Hype Cycle & Brand Relevance

Brands must anticipate cultural shifts and position themselves early to stay relevant. Understanding trend acceleration and consumer sentiment is key to longevity.
02
Behind the Hype

Scarcity and exclusivity drive demand. Successful brand partnerships tell compelling stories, creating hype that fuels engagement, loyalty, and premium pricing.
03
Communities Build Brands

Authentic engagement with niche subcultures builds lasting brand equity. Brands that foster deep connections through shared values and experiences gain long-term loyalty.

Details of the Evening

Who Should Attend

Marketers, brand strategists, and creative professionals looking to elevate their campaigns and create cultural moments that resonate globally.

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Expertly Crafted Cocktails – Sip on handcrafted, shaken cocktails made by skilled mixologists, offering a blend of classic favorites and unique creations.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation New York

136 Crosby St, 4th Floor, New York City, NY 10012

Get Directions

Finding Your Way

Located on Crosby St just south of Houston between Broadway and Lafayette, just steps away from the Lafayette B D F M train.
Entering The Building

A BrainStation team member will be waiting for you at the elevators to take you to the 4th floor.
Once You're Inside

Our staff will be there to greet you at reception.