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Exclusive Event

Marketing Evenings TO: Mattel’s Playbook for Multi-Generational Marketing

Shalin Shah shared how Mattel connects with audiences of all ages, blending nostalgia, innovation, and storytelling to keep brands like Barbie and Hot Wheels at the heart of play.

  • BrainStation Toronto
  • Event Recap
  • Oct 30, 2025
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  • Shalin Shah

    Shalin Shah

    Head of Marketing & Digital

Shalin Shah

Head of Marketing & Digital

Mattel

Shalin Shah shared how Mattel reinvented its playbook by engaging multi-generational audiences with inclusive campaigns, embracing digital transformation, experimenting with AI, and using storytelling to inspire play, nostalgia, and connection worldwide.

In today’s fast-moving market, legacy brands must evolve or risk fading. Drawing on experience across food, retail, and toys, Shalin will show how timeless principles drive brands that inspire play, nostalgia, and connection worldwide.

  • Shalin Shah

    Shalin Shah

    Head of Marketing & Digital

    Shalin Shah is Head of Marketing & Digital at Mattel Canada, where he leads brand strategy and digital engagement across iconic portfolios. With deep experience in marketing, partnerships, and consumer engagement, he focuses on building meaningful connections between brands and audiences through creativity and innovation.

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Aug 26

Design Evenings TO

How Float Rebuilt Their Design Process Without Figma

Join us for an evening with Greg Rogers, Head of Design at Float, as he explores how a high-growth company reimagined its entire design workflow.

  • 6:00 PM - 8:00 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $35
Greg Rogers

Greg Rogers

Head of Design

Discussion Topics:

  • The Ideation and Build
  • Navigating the Transition and Adoption
  • Surf in Action: A Live Demo
Aug 26
Design Evenings TO How Float Rebuilt Their Design Process Without Figma

Join us for an evening with Greg Rogers, Head of Design at Float, as he explores how a high-growth company reimagined its entire design workflow.

  • 6:00 PM - 8:00 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $35
Greg Rogers

Greg Rogers

Head of Design

Discussion Topics:

  • The Ideation and Build
  • Navigating the Transition and Adoption
  • Surf in Action: A Live Demo
View Event
Oct 05

Demo Event TO

Build an AI Analyst You Can Trust with Claude Code

Learn how to build, verify, and deploy a trustworthy AI analyst from scratch using Claude Code in a live, end-to-end demonstration.

  • 6:00 PM - 7:30 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $55
Khaled Zaky

Khaled Zaky

Senior Director, Agentic AI Platform Engineering

Discussion Topics:

  • Raw Implementation: End-to-End Build
  • Engineering Trust Over Output
  • Enterprise Evaluation for Product Leaders
Oct 05
Demo Event TO Build an AI Analyst You Can Trust with Claude Code

Learn how to build, verify, and deploy a trustworthy AI analyst from scratch using Claude Code in a live, end-to-end demonstration.

  • 6:00 PM - 7:30 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $55
Khaled Zaky

Khaled Zaky

Senior Director, Agentic AI Platform Engineering

Discussion Topics:

  • Raw Implementation: End-to-End Build
  • Engineering Trust Over Output
  • Enterprise Evaluation for Product Leaders
View Event
View All Events