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Marketing Evenings TO: Mattel’s Playbook for Multi-Generational Marketing
Shalin Shah shared how Mattel connects with audiences of all ages, blending nostalgia, innovation, and storytelling to keep brands like Barbie and Hot Wheels at the heart of play.
BrainStation Toronto
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Thursday, October 30, 2025
- Shalin ShahHead of Marketing & Digital
Shalin Shah
Head of Marketing & Digital
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Relive the highlights of Marketing Evenings TO: Mattel’s Playbook for Multi-Generational Marketing with Shalin Shah in the photo gallery. Download and share your favorites, and don't miss the next event!
Shalin Shah shared how Mattel reinvented its playbook by engaging multi-generational audiences with inclusive campaigns, embracing digital transformation, experimenting with AI, and using storytelling to inspire play, nostalgia, and connection worldwide.
In today’s fast-moving market, legacy brands must evolve or risk fading. Drawing on experience across food, retail, and toys, Shalin will show how timeless principles drive brands that inspire play, nostalgia, and connection worldwide.
Shalin Shah
Head of Marketing & Digital
Shalin Shah is Head of Marketing & Digital at Mattel Canada, where he leads brand strategy and digital engagement across iconic portfolios. With deep experience in marketing, partnerships, and consumer engagement, he focuses on building meaningful connections between brands and audiences through creativity and innovation.
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