Exclusive Event

Marketing Evenings TO: Mattel’s Playbook for Multi-Generational Marketing

Shalin Shah shared how Mattel connects with audiences of all ages, blending nostalgia, innovation, and storytelling to keep brands like Barbie and Hot Wheels at the heart of play.

BrainStation Toronto
Event Recap
Oct 30, 2025

View Photo Gallery

Shalin Shah

Head of Marketing & Digital

Shalin Shah

Head of Marketing & Digital

Shalin Shah shared how Mattel reinvented its playbook by engaging multi-generational audiences with inclusive campaigns, embracing digital transformation, experimenting with AI, and using storytelling to inspire play, nostalgia, and connection worldwide.

In today’s fast-moving market, legacy brands must evolve or risk fading. Drawing on experience across food, retail, and toys, Shalin will show how timeless principles drive brands that inspire play, nostalgia, and connection worldwide.

Shalin Shah

Head of Marketing & Digital

Shalin Shah is Head of Marketing & Digital at Mattel Canada, where he leads brand strategy and digital engagement across iconic portfolios. With deep experience in marketing, partnerships, and consumer engagement, he focuses on building meaningful connections between brands and audiences through creativity and innovation.

More Upcoming Events

Apr 02

Design Evenings TO

The Evolution of the Designer in an Agentic Era

Simon shares how working with generative AI and agentic systems in retail is reshaping product craft, decision-making, and the designer’s role in shaping the future.

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$35

Simon Kim

Staff Product Designer, AI

Discussion Topics:

From Designing Interfaces to Designing Systems
Thinking Like an Agent
Designing for Real-World Impact

Apr 02

Design Evenings TO The Evolution of the Designer in an Agentic Era

Simon shares how working with generative AI and agentic systems in retail is reshaping product craft, decision-making, and the designer’s role in shaping the future.

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$35

Simon Kim

Staff Product Designer, AI

Discussion Topics:

From Designing Interfaces to Designing Systems
Thinking Like an Agent
Designing for Real-World Impact

View Event

Apr 07

Product Evenings TO

Delivering Value When Tools Are Limited

Join us for a conversation with Katie Meyer, Lead Designer at Scotiabank, as she shares how designers can drive meaningful impact inside large organizations, even when access to new AI tools is limited.

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$35

Katie Meyer

Lead Designer

Discussion Topics:

Identify Opportunities Within Constraints
Leverage AI with Limited Tools
Deliver Value and Demonstrate Wins

Apr 07

Product Evenings TO Delivering Value When Tools Are Limited

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$35

Katie Meyer

Lead Designer

Discussion Topics:

Identify Opportunities Within Constraints
Leverage AI with Limited Tools
Deliver Value and Demonstrate Wins

View Event

Apr 08

Design Evenings TO

How Agentic Coding Is Redefining Product Design

Join us for a conversation with Theo Richardson, Staff Product Designer, AI at Dropbox, as he explores how agentic coding tools are redefining what product design can be and why we’re all builders now.