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Exclusive Event

Marketing Evenings TO: Mattel’s Playbook for Multi-Generational Marketing

Shalin Shah shared how Mattel connects with audiences of all ages, blending nostalgia, innovation, and storytelling to keep brands like Barbie and Hot Wheels at the heart of play.

  • BrainStation Toronto
  • Event Recap
  • Oct 30, 2025
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  • Shalin Shah

    Shalin Shah

    Head of Marketing & Digital

Shalin Shah

Head of Marketing & Digital

Mattel

Shalin Shah shared how Mattel reinvented its playbook by engaging multi-generational audiences with inclusive campaigns, embracing digital transformation, experimenting with AI, and using storytelling to inspire play, nostalgia, and connection worldwide.

In today’s fast-moving market, legacy brands must evolve or risk fading. Drawing on experience across food, retail, and toys, Shalin will show how timeless principles drive brands that inspire play, nostalgia, and connection worldwide.

  • Shalin Shah

    Shalin Shah

    Head of Marketing & Digital

    Shalin Shah is Head of Marketing & Digital at Mattel Canada, where he leads brand strategy and digital engagement across iconic portfolios. With deep experience in marketing, partnerships, and consumer engagement, he focuses on building meaningful connections between brands and audiences through creativity and innovation.

More Upcoming Events

Jun 15

Demo Event TO

Building a Personal Data Tool with Cursor

In this expert-led demo event, you’ll see how ideas become functional software in real time using Cursor. Follow along as we move from defining the problem, to building with AI, to turning raw data into meaningful insights.

  • 6:00 PM - 7:30 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $55
Mikie Allan

Mikie Allan

Lead Product Manager

Discussion Topics:

  • Shaping the Problem: Define Input, Output + Scope
  • Building with AI: Cursor Workflow Demo
  • Making It Useful: Insight → Action
Jun 15
Demo Event TO Building a Personal Data Tool with Cursor

In this expert-led demo event, you’ll see how ideas become functional software in real time using Cursor. Follow along as we move from defining the problem, to building with AI, to turning raw data into meaningful insights.

  • 6:00 PM - 7:30 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $55
Mikie Allan

Mikie Allan

Lead Product Manager

Discussion Topics:

  • Shaping the Problem: Define Input, Output + Scope
  • Building with AI: Cursor Workflow Demo
  • Making It Useful: Insight → Action
View Event
Jun 29

Intro to

Product Management Certification Course

Join us in Toronto to discover what it takes to build market-ready products and features.

  • 6:00 PM - 7:00 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $10
Jose Platero

Jose Platero

Director, Digital Product & Design

Discussion Topics:

  • The Foundations of Product Management
  • Real-World Application
  • Adding Product Skills to Your Toolkit
Jun 29
Intro to Product Management Certification Course

Join us in Toronto to discover what it takes to build market-ready products and features.

  • 6:00 PM - 7:00 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $10
Jose Platero

Jose Platero

Director, Digital Product & Design

Discussion Topics:

  • The Foundations of Product Management
  • Real-World Application
  • Adding Product Skills to Your Toolkit
View Event
View All Events