Exclusive Event

Marketing Evenings TO: Mattel’s Playbook for Multi-Generational Marketing

Shalin Shah shared how Mattel connects with audiences of all ages, blending nostalgia, innovation, and storytelling to keep brands like Barbie and Hot Wheels at the heart of play.

BrainStation Toronto
Event Recap
Oct 30, 2025

View Photo Gallery

Shalin Shah

Head of Marketing & Digital

Shalin Shah

Head of Marketing & Digital

Shalin Shah shared how Mattel reinvented its playbook by engaging multi-generational audiences with inclusive campaigns, embracing digital transformation, experimenting with AI, and using storytelling to inspire play, nostalgia, and connection worldwide.

In today’s fast-moving market, legacy brands must evolve or risk fading. Drawing on experience across food, retail, and toys, Shalin will show how timeless principles drive brands that inspire play, nostalgia, and connection worldwide.

Shalin Shah

Head of Marketing & Digital

Shalin Shah is Head of Marketing & Digital at Mattel Canada, where he leads brand strategy and digital engagement across iconic portfolios. With deep experience in marketing, partnerships, and consumer engagement, he focuses on building meaningful connections between brands and audiences through creativity and innovation.

More Upcoming Events

Jul 27

Demo Event TO

Driving Marketing Efficiency Through Copilot and Cowork

In this expert-led demo event, join Michelle Tam, Field Marketing Manager, to explore how AI tools are eliminating bottlenecks and scaling impact. Learn how to combine Copilot and Cowork to accelerate campaign execution and streamline cross-functional workflows.

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$55

Michelle Tam

Marketing Manager

Discussion Topics:

AI-Augmented Marketing Execution
Collaborative Intelligence Across Teams
Measurable Efficiency at Scale

Jul 27

Demo Event TO Driving Marketing Efficiency Through Copilot and Cowork

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$55

Michelle Tam

Marketing Manager

Discussion Topics:

AI-Augmented Marketing Execution
Collaborative Intelligence Across Teams
Measurable Efficiency at Scale

View Event

Aug 05

Leaders in Design

Scale, Craft, and Innovation at Loblaw

Join us for an insightful panel discussion examining how Loblaw's design teams are scaling human-centred solutions across massive ecosystems, balancing the art of design craft with cutting-edge AI innovation to deliver highly impactful products.

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$45

Discussion Topics:

Navigating Diverse Audiences and Ecosystems
The Evolution of Craft
Designing, Enabling, and Leading in the Age of AI

Aug 05

Leaders in Design Scale, Craft, and Innovation at Loblaw

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$45

Discussion Topics:

Navigating Diverse Audiences and Ecosystems
The Evolution of Craft
Designing, Enabling, and Leading in the Age of AI

View Event

Aug 17

Demo Event TO

How Product Managers Can Use Claude as a Second Brain

Product leadership isn't about managing tools; it's about managing cognitive overload. In this expert-led demo event, join Jose Platero, Director of Digital Product, Design & Martech, to explore how senior leaders use AI to navigate a constant stream of competing inputs.