Marketing Evenings TO: The Future of the Creator Economy with #paid
Exclusive Event
Marketing Evenings TO:The Future of the Creator Economy with #paid
Kristen Philippi shares #paid’s latest insights into the creator economy, what was forecasted for 2025, what’s unfolding now in 2026, and the major shifts set to transform creator-led media and commerce next.
Drawing from #paid’s 2026 Predictions research, Kristen will unpack how creators are reshaping media, search, commerce, and culture, and why the next 12 months will redefine the relationship between brands, platforms, and the people who influence them.
Kristen Philippi
Lead Creative Strategist
Kristen Philippi is a leading voice in the creator economy with nearly a decade of strategic experience in digital marketing. As Lead Creative Strategist at #paid, she helps brands like Walmart, Boston Beer, Loblaws, Tylenol, and Otterbox develop creator programs that blend deep strategic insight with culturally compelling creative. She developed and hosts "The Creator Effect", a quarterly industry report forecasting creator impact on tech innovation, the media landscape and performance marketing. Kristen’s background across agency and startup environments grounds her work in strong digital marketing fundamentals, and she is known for her ability to distill complex shifts into clear, actionable strategies for brands navigating the next era of creator-led growth.
Exclusive Event
Event Overview
This session offers a look at the shifts reshaping the creator economy. Kristen breaks down #paid’s 2025 flashbacks, the trends already accelerating in 2026, and the six big predictions, from global creators to AI companions, that will shape what’s next.
01
2025 Future Flashbacks
A look back at #paid’s biggest predictions for the creator economy: creators becoming the new media, powering discovery, and driving commerce, and how many of those shifts have already come to life faster than expected.
02
2026 Low Hanging Fruit
The momentum is already here: creators are showing up on every screen, platforms are blending together, direct-to-fan monetization is taking off, and niche and nano creators are gaining real influence. These are the trends brands can tap into today.
03
2026 Predictions
A forward view of the six major shifts #paid sees shaping the future, from global creators and IRL experiences to the split between synthetic and deeply human content, the next wave of creator commerce, machine-influenced trends, and AI creator companions redefining fandom.
Details of the Evening
What's Included
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
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6:00 PM
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7:30 PM BST
55-57 Rivington St, London
£40
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