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Exclusive Event

Marketing Evenings TO: Data-Driven Marketing During the Games

Mark Nadolny broke down how Team Canada monitored live performance data, social trends, and fan engagement during the Olympic Games to surface breakout athletes, unexpected storylines, and emotional peaks that shaped real-time decisions.

  • BrainStation Toronto
  • Event Recap
  • Mar 24, 2026
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  • Mark Nadolny

    Mark Nadolny

    Senior Manager, Digital Marketing & Data

Mark Nadolny

Senior Manager, Digital Marketing & Data

Canada Olympic Commitee

"Within 60 seconds, we want a storyline on the website, social content across all of our main channels, a push notification driving people to the app, and the medal counter updated in real-time. Behind the scenes, that looks like a lot of pre-planning and a lot of tracking."

 

- Mark Nadolny, Senior Manager, Digital Marketing & Data at the Canadian Olympic Committee

  • Mark Nadolny

    Mark Nadolny

    Senior Manager, Digital Marketing & Data

    As Senior Manager of Digital Marketing & Data at the Canadian Olympic Committee, Mark Nadolny leads the strategic evolution of Team Canada's digital ecosystem—from web and mobile platforms to fan loyalty programs that turn casual viewers into lifelong supporters. With over 15 years of experience in digital, he's orchestrated major launches and mobile app deployments, while developing Team Canada's analytics infrastructure to turn fan behaviour into actionable insights. His approach blends cutting-edge data practices with audience-driven design to create digital experiences that inspire and unite Canadians around Olympic excellence.

More Upcoming Events

Aug 26

Design Evenings TO

How Float Rebuilt Their Design Process Without Figma

Join us for an evening with Greg Rogers, Head of Design at Float, as he explores how a high-growth company reimagined its entire design workflow.

  • 6:00 PM - 8:00 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $35
Greg Rogers

Greg Rogers

Head of Design

Discussion Topics:

  • The Ideation and Build
  • Navigating the Transition and Adoption
  • Surf in Action: A Live Demo
Aug 26
Design Evenings TO How Float Rebuilt Their Design Process Without Figma

Join us for an evening with Greg Rogers, Head of Design at Float, as he explores how a high-growth company reimagined its entire design workflow.

  • 6:00 PM - 8:00 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $35
Greg Rogers

Greg Rogers

Head of Design

Discussion Topics:

  • The Ideation and Build
  • Navigating the Transition and Adoption
  • Surf in Action: A Live Demo
View Event
Oct 05

Demo Event TO

Build an AI Analyst You Can Trust with Claude Code

Learn how to build, verify, and deploy a trustworthy AI analyst from scratch using Claude Code in a live, end-to-end demonstration.

  • 6:00 PM - 7:30 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $55
Khaled Zaky

Khaled Zaky

Senior Director, Agentic AI Platform Engineering

Discussion Topics:

  • Raw Implementation: End-to-End Build
  • Engineering Trust Over Output
  • Enterprise Evaluation for Product Leaders
Oct 05
Demo Event TO Build an AI Analyst You Can Trust with Claude Code

Learn how to build, verify, and deploy a trustworthy AI analyst from scratch using Claude Code in a live, end-to-end demonstration.

  • 6:00 PM - 7:30 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $55
Khaled Zaky

Khaled Zaky

Senior Director, Agentic AI Platform Engineering

Discussion Topics:

  • Raw Implementation: End-to-End Build
  • Engineering Trust Over Output
  • Enterprise Evaluation for Product Leaders
View Event
View All Events