Marketing Evenings TO: Data-Driven Marketing During the Games

During the Olympic Games, every event, result, and reaction creates new signals. Mark Nadolny breaks down how Team Canada monitored live performance data, social trends, and fan engagement as events unfolded, surfacing breakout athletes, unexpected storylines, and emotional peaks that shaped real-time decisions.

BrainStation Toronto
Tue, Mar 24, 2026
2026-03-24T22:00:00.0000000Z – 2026-03-25T00:00:00.0000000Z

482 Front St W, 2nd Floor, Toronto, ON How to get here
$25

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80k+ attendees globally
Learn from industry experts
Live Q&A

Mark Nadolny

Senior Manager, Digital Marketing & Data

Mark Nadolny

Senior Manager, Digital Marketing & Data

From insight to execution, this session explores how data informed fast-moving creative, media, and messaging shifts while the world was watching. Attendees will learn how real-time marketing delivered impact beyond pre-planned campaigns, and what it takes to balance speed, relevance, and brand safety in a live, high-pressure environment.

Mark Nadolny

Senior Manager, Digital Marketing & Data

As Senior Manager of Digital Marketing & Data at the Canadian Olympic Committee, Mark Nadolny leads the strategic evolution of Team Canada's digital ecosystem—from web and mobile platforms to fan loyalty programs that turn casual viewers into lifelong supporters. With over 15 years of experience in digital, he's orchestrated major launches and mobile app deployments, while developing Team Canada's analytics infrastructure to turn fan behaviour into actionable insights. His approach blends cutting-edge data practices with audience-driven design to create digital experiences that inspire and unite Canadians around Olympic excellence.

01
Real-Time Insight During the Games

How Team Canada tracked live results, athlete performance, and fan engagement to identify breakout moments, emerging storylines, and shifts in audience attention as they happened.
02
Turning Live Data into Immediate Marketing Action

How real-time insights shaped agile creative, messaging, and media decisions, allowing teams to respond quickly across social, digital, PR, and partner channels.
03
Measuring Impact in a Live, High-Pressure Environment

How in-Games performance was evaluated using engagement, reach, and active users, and what these moments delivered compared to pre-planned campaigns.

Details of the Evening

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation Toronto

482 Front St W, 2nd Floor, Toronto, ON

Get Directions

Finding Your Way

Located near Front St. West and Spadina Ave. at The Well, right next to the Indigo.
Entering The Building

Look for Quantum Coffee, enter the building, and follow the signs to the elevators.
Once You're Inside

Take the elevator to the 2nd floor. Our staff will be there to greet you at the campus reception.