AI Marketing
A one-day summit for marketing leaders & professionals at the edge of innovation.
- –
- BrainStation Toronto
Featuring speakers from:
Exclusive EventView Photo Gallery
Marketing Evenings TO: Data-Driven Marketing During the Games
Mark Nadolny broke down how Team Canada monitored live performance data, social trends, and fan engagement during the Olympic Games to surface breakout athletes, unexpected storylines, and emotional peaks that shaped real-time decisions.
BrainStation Toronto
Event Recap
Tuesday, March 24, 2026
- Mark NadolnySenior Manager, Digital Marketing & Data
Mark Nadolny
Senior Manager, Digital Marketing & Data
Exclusive Event
Event Photo Gallery
Relive the highlights of Marketing Evenings TO: Data-Driven Marketing During the Games with Mark Nadolny in the photo gallery. Download and share your favorites, and don't miss the next event!
"Within 60 seconds, we want a storyline on the website, social content across all of our main channels, a push notification driving people to the app, and the medal counter updated in real-time. Behind the scenes, that looks like a lot of pre-planning and a lot of tracking."
- Mark Nadolny, Senior Manager, Digital Marketing & Data at the Canadian Olympic Committee
Mark Nadolny
Senior Manager, Digital Marketing & Data
As Senior Manager of Digital Marketing & Data at the Canadian Olympic Committee, Mark Nadolny leads the strategic evolution of Team Canada's digital ecosystem—from web and mobile platforms to fan loyalty programs that turn casual viewers into lifelong supporters. With over 15 years of experience in digital, he's orchestrated major launches and mobile app deployments, while developing Team Canada's analytics infrastructure to turn fan behaviour into actionable insights. His approach blends cutting-edge data practices with audience-driven design to create digital experiences that inspire and unite Canadians around Olympic excellence.