Marketing Evenings TO: Data-Driven Marketing During the Games

"Within 60 seconds, we want a storyline on the website, social content across all of our main channels, a push notification driving people to the app, and the medal counter updated in real-time. Behind the scenes, that looks like a lot of pre-planning and a lot of tracking."

 

- Mark Nadolny, Senior Manager, Digital Marketing & Data at the Canadian Olympic Committee

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  Mark Nadolny

  Senior Manager, Digital Marketing & Data

  

  As Senior Manager of Digital Marketing & Data at the Canadian Olympic Committee, Mark Nadolny leads the strategic evolution of Team Canada's digital ecosystem—from web and mobile platforms to fan loyalty programs that turn casual viewers into lifelong supporters. With over 15 years of experience in digital, he's orchestrated major launches and mobile app deployments, while developing Team Canada's analytics infrastructure to turn fan behaviour into actionable insights. His approach blends cutting-edge data practices with audience-driven design to create digital experiences that inspire and unite Canadians around Olympic excellence.