Join us in London for an exclusive conversation on bold brand building in the digital era. Susan Albright, Global Marketing Lead at The LEGO Group, will share how creative risk-taking, authentic storytelling, and strategic experimentation come together to keep global brands fresh, relevant, and deeply connected to their audiences.
Susan Albright
Global Marketing Lead
Susan is a strategic and emotionally intelligent marketing leader, currently shaping global brand storytelling at The LEGO Group. Known for championing bold creative moves, she blends data, intuition, and digital strategy to deliver campaigns that challenge convention - while staying grounded in authenticity and purpose.
Morning Event
Event Overview
Marketing today demands more than a solid strategy it takes courage, creativity, and a willingness to take risks. In this session, Susan Albright will share what it means to lead with bold ideas in a fast-moving digital world.
01
Calculated Creativity: Taking Strategic Risks in Marketing
How do you know when it’s worth the risk? Susan breaks down the process behind bold campaign decisions - balancing data, instinct, and stakeholder buy-in to keep brands fresh and relevant in a rapidly evolving digital space.
02
Authentic Storytelling in a Data-Driven World
Staying authentic while trying something new isn’t easy. This session explores how Susan taps into brand truth while experimenting with creative formats and messaging - making sure each story resonates with purpose and emotion.
03
Risk, Reward & Results: Aligning Bold Ideas with Business Goals
What happens after the risk is taken? Learn how to evaluate impact, tie creativity to performance, and maintain alignment between fearless marketing and core business objectives.
Details of the Morning
Who Should Attend
This event is perfect for digital marketers and tech leaders looking to explore building brands in a digital world.
What's Included
Enjoy complimentary coffee, a light breakfast, and refreshments in a welcoming atmosphere as you connect with fellow professionals, exchange ideas, and gain valuable insights throughout the event.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
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