Join us in London for an exclusive conversation on bold brand building in the digital era. Susan Albright, Global Marketing Lead at The LEGO Group, will share how creative risk-taking, authentic storytelling, and strategic experimentation come together to keep global brands fresh, relevant, and deeply connected to their audiences.
Susan Albright
Global Marketing Lead
Susan is a strategic and emotionally intelligent marketing leader, currently shaping global brand storytelling at The LEGO Group. Known for championing bold creative moves, she blends data, intuition, and digital strategy to deliver campaigns that challenge convention - while staying grounded in authenticity and purpose.
Morning Event
Event Overview
Marketing today demands more than a solid strategy it takes courage, creativity, and a willingness to take risks. In this session, Susan Albright will share what it means to lead with bold ideas in a fast-moving digital world.
01
Calculated Creativity: Taking Strategic Risks in Marketing
How do you know when it’s worth the risk? Susan breaks down the process behind bold campaign decisions - balancing data, instinct, and stakeholder buy-in to keep brands fresh and relevant in a rapidly evolving digital space.
02
Authentic Storytelling in a Data-Driven World
Staying authentic while trying something new isn’t easy. This session explores how Susan taps into brand truth while experimenting with creative formats and messaging - making sure each story resonates with purpose and emotion.
03
Risk, Reward & Results: Aligning Bold Ideas with Business Goals
What happens after the risk is taken? Learn how to evaluate impact, tie creativity to performance, and maintain alignment between fearless marketing and core business objectives.
Details of the Morning
Who Should Attend
This event is perfect for digital marketers and tech leaders looking to explore building brands in a digital world.
What's Included
Enjoy complimentary coffee, a light breakfast, and refreshments in a welcoming atmosphere as you connect with fellow professionals, exchange ideas, and gain valuable insights throughout the event.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
Join Lyft product leaders Béatrice Bunieski and Kristen Shi for an inside look at how Lyft designs, prioritizes, and measures products that create lasting value for riders.
Join Lenny Laurier, Director of Product Design at Intuit, for an inside look at building design teams that thrive across startups and enterprise organizations.
6:00 PM
-
7:30 PM EST
482 Front St W, 2nd Floor, Toronto, ON
$25
Lenny Laurier
Director of Design
Discussion Topics:
Scaling Design Teams for Impact
Balancing User Experience, Platform and AI
Cross‑Functional Collaboration and Strategic Leadership
Join us in Vancouver to explore how artificial intelligence is transforming the way organizations solve diverse and complex problems: supporting ideation, speeding up product development, and streamlining business operations.
Join us in Vancouver to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
Join Mareike Carolin Keller, Product Designer at Spotify, for an inside look of her experience evolving the platform from a music app into a multi-format destination for audio storytelling at Spotify.
Join Natalie Novak, Vice President of Product Strategy & Service Design at JPMorganChase, for a deep dive into how futures thinking is transforming the way products are imagined, built, and scaled.
6:00 PM
-
8:00 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45
Natalie Novak
Futurist and Product Leader
Discussion Topics:
Futures & Foresight: The Method Behind the Mindset
The Future of Payments: A Trend Report Live
Reverse Engineering Foresight: How the Report Was Made
Join us in London to explore how artificial intelligence is transforming the way organizations solve diverse and complex problems: supporting ideation, speeding up product development, and streamlining business operations.
Join us in London to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
By creating an account, you will also receive exclusive offers and updates about new courses, workshops and events.
Already have an account?
Forgot Password
Existing Account
There is already an account associated with that email, however a password has not been configured. Please confirm your address below and we will send an e-mail with a link to configure a new password.