Join us for an engaging discussion with Susan Albright, Global Marketing Lead at LEGO, as she discusses building legacy brands in a digital world.
Susan Albright
Global Marketing Lead
Susan is a strategic marketing leader with a passion for brand storytelling and consumer engagement. As Global Marketing Lead at LEGO, she drives innovative campaigns that connect with audiences worldwide. With expertise in brand strategy and digital marketing, Susan focuses on creating impactful experiences that inspire creativity and play.
Morning Event
Event Overview
Join us in London for an insightful discussion on building brand in a digital world with Susan Albright, Global Marketing Lead at LEGO.
01
Brand Building in the Digital Age: What Stays, What Changes
With digital transformation reshaping consumer engagement, how do timeless brand-building principles evolve? This session explores how to balance consistency and innovation, maintain brand authenticity, and create lasting connections in an ever-changing landscape.
02
The Power of Storytelling: Creating Emotional Brand Experiences
Great marketing isn’t just about selling - it’s about storytelling. This discussion dives into how brands like LEGO craft compelling narratives, foster community-driven engagement, and build emotional connections that keep customers coming back.
03
The Future of Marketing: Trends, Tech, and Consumer Expectations
Marketing is evolving at an unprecedented pace, from AI-driven personalization to the rise of purpose-driven branding. In this session, we’ll explore the trends shaping the future of marketing, the skills that will define the next generation of marketers, and what’s next for global brand strategy.
Details of the Morning
Who Should Attend
This event is perfect for digital marketers and tech leaders looking to explore building brands in a digital world.
What's Included
Enjoy complimentary coffee and refreshments as you learn and network.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
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