Exclusive Event

Marketing Evenings LDN: How Revolut and Visa Build Products Customers Love

Doruk Cuhadar, Marketing Director at Visa, and Madeline White, Senior Product Marketing Manager at Revolut, shared how they identified meaningful customer problems and translated them into compelling product experiences, balancing insight, speed, and scale across two very different organisations.

BrainStation London
Event Recap
Feb 17, 2026

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Doruk Cuhadar

Marketing Director
Madeline White

Senior Product Marketing Manager

"Together we’re not just solving today’s problems – we’re solving problems that might appear in the next six years. That’s the difference between simple problem‑solving and true innovation."

- Doruk Cuhadar, Marketing Director at Visa

Doruk Cuhadar

Marketing Director

Commercial focused and innovation driven Marketing Leader with over 15+year’s experience across Marketing, Account Management and Business Development. As Business Development Lead at Visa Europe, he drives customer engagement and growth through strategic, data-driven and measurable business outcomes.
Madeline White

Senior Product Marketing Manager

Madeline White is a Senior Product Marketing Manager at Revolut, where she leads go-to-market strategy and product positioning for key financial offerings. She focuses on crafting clear, compelling narratives that connect product value with customer needs, helping drive adoption and engagement in a competitive fintech landscape.

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