Marketing Mornings LDN: How Pip & Nut Became the No.1 Nut Butter Brand
Exclusive Event
Marketing Mornings LDN:How Pip & Nut Became the No.1 Nut Butter Brand
Pip & Nut’s growth story is rooted in clarity of purpose. Jessie and Tash unpack how the brand expanded beyond nut butter into snacking while staying true to its mission, values, and tone, proving that scale doesn’t have to dilute identity.
From race-day moments at Royal Parks and Hackney Half to integrated TV and OOH campaigns, this session explores how Pip & Nut embedded itself into culture. Attendees will learn how community-led activations and cohesive campaigns helped build a brand people genuinely connect with.
Jessie Kenneth
Head of Brand
Jessie Kenneth is Head of Brand at Pip & Nut, where she leads brand strategy and creative direction to strengthen connection with customers and elevate the brand’s presence. She focuses on crafting bold, authentic brand experiences that reflect Pip & Nut’s values and drive engagement in a competitive market.
Tash Ruparelia
Senior Brand Manager
Tash Ruparelia is Senior Brand Manager at Pip & Nut, where she shapes and executes brand initiatives that deepen customer loyalty and support growth. She brings strategic insight and creativity to building brand campaigns and experiences that resonate with audiences and reflect Pip & Nut’s mission.
Exclusive Event
Event Overview
Pip & Nut didn’t just win shelf space, they built a brand people choose. In this Marketing Mornings London session, Jessie Kenneth and Tash Ruparelia share how the brand grew from a pantry staple into the UK’s leading nut butter and a lifestyle name in modern snacking.
01
From Pantry Staple to Lifestyle Brand
Learn how Pip & Nut evolved its product portfolio and positioning without losing the personality and purpose that made it stand out.
02
Embedding Snacking into Culture
Explore how partnerships, events, and community moments turned Pip & Nut into part of everyday routines, especially within the running and wellness communities.
03
Campaigns That Build Real Connection
See how Pip & Nut brings together TV, OOH, and partnerships to create memorable, purpose-led campaigns that drive both brand love and long-term growth.
Details of the Morning
What's Included
Morning Coffee & Pastries – Start your day with freshly brewed coffee, a variety of refreshing beverages, and an assortment of locally inspired pastries. Settle in for easy conversation and a warm, welcoming atmosphere that makes connecting over breakfast effortless.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
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