Exclusive Event

Marketing Mornings LDN: How Pip & Nut Became the No.1 Nut Butter Brand

Leaders from Pip & Nut shared how the brand expanded beyond nut butter into snacking while staying true to its mission, values, and tone, proving that scale doesn’t have to dilute identity.

BrainStation London
Event Recap
Mar 19, 2026

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Jessie Kenneth

Head of Brand
Tash Ruparelia

Senior Brand Manager

"We treat sampling as a brand experience, not a checkbox – the toast bar gives us dwell time, a ‘perfect serve’, and a reason to have proper conversations, which is far more powerful than a quick grab‑and‑go sample if you want to build real memory and affinity."

- Tash Ruparelia, Senior Brand Manager at Pip & Nut

Jessie Kenneth

Head of Brand

Jessie Kenneth is Head of Brand at Pip & Nut, where she leads brand strategy and creative direction to strengthen connection with customers and elevate the brand’s presence. She focuses on crafting bold, authentic brand experiences that reflect Pip & Nut’s values and drive engagement in a competitive market.
Tash Ruparelia

Senior Brand Manager

Tash Ruparelia is Senior Brand Manager at Pip & Nut, where she shapes and executes brand initiatives that deepen customer loyalty and support growth. She brings strategic insight and creativity to building brand campaigns and experiences that resonate with audiences and reflect Pip & Nut’s mission.

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