Marketing Evenings LDN: The Power of AI in Marketing
Exclusive Event
Marketing Evenings LDN:The Power of AI in Marketing
AI is transforming how marketers work, making creative development faster, insights sharper, and teams more effective. Join Cristina Sapera, Global Lead of Ads Business Operations at Google, for an inside look at how AI is reshaping the end-to-end marketing workflow.
Cristina will share real-world examples from Google’s global marketing ecosystem: how AI accelerates briefing and asset creation, how teams use intelligent insights to optimize campaigns in real time, and what the next era of AI-driven marketing organizations will look like.
Cristina Sapera
Ads Business Operations Global Lead
Cristina Sapera is the Global Lead for Ads Business Operations at Google, where she oversees the operational strategies that power Google’s global advertising infrastructure. She plays a critical role in scaling ad operations and ensuring business efficiency across markets.
Exclusive Event
Event Overview
Learn how Google is integrating AI across the full marketing lifecycle, from creative production to performance insights to the future of AI agents embedded in teams. A practical, forward-looking session for marketers who want to work smarter and stay ahead.
01
From Brief to Creative: Streamlining the Workflow with Google AI
How AI can sharpen briefs, generate and iterate creative assets, and reduce friction in approvals, unlocking higher-quality work at greater speed.
02
Faster, Smarter Insights for Performance Marketing
Using AI to analyze campaign data in real time, surface new opportunities, and guide decision-making with more precision than ever before.
03
Looking Ahead: AI Agents, Org Design & Future-Ready Skills
What AI-enabled marketing teams will look like, how roles will evolve, and the skills marketers need to stay competitive in an AI-driven future.
Details of the Day
What's Included
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
Join us in Toronto to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
Janina Peterek shares lessons from Google on moving AI from experimentation to performance, covering executive alignment, organizational design, governance, and AI agents across complex workflows.
6:00 PM
-
7:30 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45
Janina Peterek
Global Executive Sponsor Program Lead
Discussion Topics:
Strategic Executive Alignment: From Sponsor to Driver
The Organizational Blueprint for Adoption & ROI: Design AI-First Workflows
Managing Trust and Scaling with Enterprise Integrity: Scale Securely
Join us in London to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
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