Exclusive Event

Marketing Evenings LDN: The Power of AI in Marketing

Cristina Sapera, Global Lead of Ads Business Operations at Google, shared how AI is transforming the end-to-end marketing workflow, making creative development faster, insights sharper, and teams more effective.

BrainStation London
Event Recap
Mar 17, 2026

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Cristina Sapera

Ads Business Operations Global Lead

Cristina Sapera

Ads Business Operations Global Lead

"AI can take care of maybe 80% of the repetitive work, but the remaining 20% — creative excellence, judgment, and strategy — is where marketers add their unique value."

- Cristina Sapera, Ads Business Operations Global Lead at Google

Cristina Sapera

Ads Business Operations Global Lead

Cristina Sapera is the Global Lead for Ads Business Operations at Google, where she oversees the operational strategies that power Google’s global advertising infrastructure. She plays a critical role in scaling ad operations and ensuring business efficiency across markets.

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