In this session, Ksenia Barton shared how performance marketing is shifting from short-term optimization to long-term connection, revealing how leading brands are blending data, creativity, and storytelling to drive measurable results and lasting impact.
Exclusive Event
Marketing Mornings LDN: From Conversions to Connections with TikTok
We hosted a morning session in London with Ksenia Barton, Product Marketing Communications Lead at TikTok, where she explored how performance marketing could drive both immediate results and lasting brand impact.
- BrainStation London
- Event Recap
- Nov 11, 2025
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Ksenia Barton
Product Marketing Communications Lead
Ksenia Barton
Product Marketing Communications Lead
Exclusive Event
Event Photo Gallery
Relive the highlights of Marketing Mornings LDN: From Conversions to Connections with TikTok with Ksenia Barton in the photo gallery. Download and share your favorites, and don't miss the next event!
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Ksenia Barton
Product Marketing Communications Lead
Ksenia Barton leads product marketing communications at TikTok, where she shapes how product stories are told across channels to both educate and inspire users and partners. Skilled in translating product strategy into compelling narratives, she ensures clarity, relevance, and connection in all messaging.
More Upcoming Events
Jan
12
Intro to Product Design
London
Join us in London to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
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6:30 PM - 7:30 PM GMT
- 55-57 Rivington St, London
- £15
Audrey Rodriguez
UX Design Lead
Discussion Topics:
- What is Product Design?
- Design Thinking in Action
- Adding Design Skills to Your Toolkit
Jan
12
Intro to Product Design
London
Join us in London to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
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6:30 PM - 7:30 PM GMT
- 55-57 Rivington St, London
- £15
Audrey Rodriguez
UX Design Lead
Discussion Topics:
- What is Product Design?
- Design Thinking in Action
- Adding Design Skills to Your Toolkit
Jan
12
Intro to Data
London
Join us in London to discover how data can be one of the most powerful assets in any organization if you know how to interpret it.
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6:30 PM - 7:30 PM GMT
- 55-57 Rivington St, London
- £15
Juan Felipe Alvarez
Data Analytics Manager, Disney+
Discussion Topics:
- Data Foundations
- Real-World Application
- Adding Data Skills to Your Toolkit
Jan
12
Intro to Data
London
Join us in London to discover how data can be one of the most powerful assets in any organization if you know how to interpret it.
-
6:30 PM - 7:30 PM GMT
- 55-57 Rivington St, London
- £15
Juan Felipe Alvarez
Data Analytics Manager, Disney+
Discussion Topics:
- Data Foundations
- Real-World Application
- Adding Data Skills to Your Toolkit
Jan
13
Design Evenings LDN
Designing Smarter with AI-Driven Workflows
Join Aida Aghaei, Staff Product Designer at Miro, for an inside look at how AI is reshaping the way designers work, create, and collaborate.
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6:00 PM - 8:00 PM GMT
- 55-57 Rivington St, London
- £20
Aida Aghaei
Staff Product Designer
Discussion Topics:
- Integrating AI into Everyday Design
- Inside Miro: Real Examples of AI in Action
- Building Your AI Design Toolkit
Jan
13
Design Evenings LDN
Designing Smarter with AI-Driven Workflows
Join Aida Aghaei, Staff Product Designer at Miro, for an inside look at how AI is reshaping the way designers work, create, and collaborate.
-
6:00 PM - 8:00 PM GMT
- 55-57 Rivington St, London
- £20
Aida Aghaei
Staff Product Designer
Discussion Topics:
- Integrating AI into Everyday Design
- Inside Miro: Real Examples of AI in Action
- Building Your AI Design Toolkit
