Exclusive Event

Marketing Mornings LDN: From Conversions to Connections with TikTok

We hosted a morning session in London with Ksenia Barton, Product Marketing Communications Lead at TikTok, where she explored how performance marketing could drive both immediate results and lasting brand impact.

BrainStation London
Event Recap
Nov 11, 2025

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Ksenia Barton

Marketing Lead

Ksenia Barton

Marketing Lead

In this session, Ksenia Barton shared how performance marketing is shifting from short-term optimization to long-term connection, revealing how leading brands are blending data, creativity, and storytelling to drive measurable results and lasting impact.

Ksenia Barton

Marketing Lead

Ksenia Barton leads product marketing communications at TikTok, where she shapes how product stories are told across channels to both educate and inspire users and partners. Skilled in translating product strategy into compelling narratives, she ensures clarity, relevance, and connection in all messaging.

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Jun 17

Design Evenings LDN

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Join us for an evening with Heldiney Pereira, Susan Walsh, and Ben Strak from Monzo as they share how designers are actually using AI in their day-to-day work.

6:00 PM - 8:00 PM BST
55-57 Rivington St, London
£20

Discussion Topics:

Starting With Play
Building What Was Not Possible Before
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Jun 17

Design Evenings LDN How Designers at Monzo Are Actually Using AI

Join us for an evening with Heldiney Pereira, Susan Walsh, and Ben Strak from Monzo as they share how designers are actually using AI in their day-to-day work.

6:00 PM - 8:00 PM BST
55-57 Rivington St, London
£20

Discussion Topics:

Starting With Play
Building What Was Not Possible Before
From Discomfort to Momentum

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