Exclusive Event

Product Evenings NYC: What AI Changes About GTM Product, Pricing, and Storytelling

We hosted a conversation with Nandeeta Seth, Sr. Director and Head of NA Product Monetization at TikTok, where she shared how AI was reshaping the way teams went to market, from how products were packaged and priced to how narratives were crafted for trust, learning, and conversion.

BrainStation New York
Event Recap
Oct 16, 2025

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Nandeeta Seth

Sr. Director, Head of NA Product Monetization

Nandeeta Seth

Sr. Director, Head of NA Product Monetization

In this session, Nandeeta Seth, Sr. Director and Head of NA Product Monetization at TikTok, examined how AI is transforming go-to-market strategy, reshaping how teams build, price, and position products, and offering actionable insights for adapting to new user behaviors, shifting perceptions of value, and evolving models of trust in the age of AI.

Nandeeta Seth

Sr. Director, Head of NA Product Monetization

Nandeeta Seth is Sr. Director, Head of North America Product Monetization at TikTok, where she leads efforts to drive value across TikTok’s advertising and product ecosystem. With a career spanning product strategy, monetization, and global platform growth, she brings a unique lens on how consumer behavior is changing and how product teams can adapt. Prior to TikTok, she held leadership roles across tech and media companies, where she helped launch, scale, and monetize digital products for global audiences.

More Upcoming Events

Jan 29

Product Evenings NYC

Building What’s Next Through Futures & Foresight

Join Natalie Novak, Vice President of Product Strategy & Service Design at JPMorganChase, for a deep dive into how futures thinking is transforming the way products are imagined, built, and scaled.

6:00 PM - 8:00 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45

Natalie Novak

Futurist and Product Leader

Discussion Topics:

Futures & Foresight: The Method Behind the Mindset
The Future of Payments: A Trend Report Live
Reverse Engineering Foresight: How the Report Was Made

Jan 29

Product Evenings NYC Building What’s Next Through Futures & Foresight

Join Natalie Novak, Vice President of Product Strategy & Service Design at JPMorganChase, for a deep dive into how futures thinking is transforming the way products are imagined, built, and scaled.

6:00 PM - 8:00 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45

Natalie Novak

Futurist and Product Leader

Discussion Topics:

Futures & Foresight: The Method Behind the Mindset
The Future of Payments: A Trend Report Live
Reverse Engineering Foresight: How the Report Was Made

View Event

Feb 04

Creators of New York

Community Growth with Andrew Yeung, Founder of Fibe

In this session, Andrew Yeung, Founder of Fibe, shares how he turned a series of meetups into a bootstrapped 7-figure business, and a foot in the door to venture capital and startup advisory.

6:00 PM - 7:30 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45

Andrew Yeung

Founder

Discussion Topics:

Why Community Outperforms Traditional Marketing
From Events to Ecosystem: Designing for Belonging at Scale
Brand Building Through Shared Value and Purpose

Feb 04

Creators of New York Community Growth with Andrew Yeung, Founder of Fibe

In this session, Andrew Yeung, Founder of Fibe, shares how he turned a series of meetups into a bootstrapped 7-figure business, and a foot in the door to venture capital and startup advisory.