Exclusive Event

Product Evenings NYC: Rethinking Financial Systems and How Cash App Builds for Everyone

Join us in NYC for an exclusive conversation with Christopher Walker, Research Lead at Cash App, as we explore how deep research and data-driven insights are shaping the future of financial access.

BrainStation New York

Wed, Aug 6, 2025

6:00 PM - 7:30 PM EDT

This event has ended.

136 Crosby St, 4th Floor, New York City, NYHow to get here

$25

80k+ attendees globally
Learn from industry experts

Chris WalkerResearch Lead

Chris Walker

Research Lead

Christopher Walker, Research Lead at Cash App, takes us inside the research shaping one of today’s most accessible financial platforms. Discover how his team uses a mix of policy, market, and behavioral insights to uncover unmet needs, and how those insights translate into products that empower first-time savers, debit card holders, and everyday investors. This is a behind-the-scenes look at how Cash App is turning complexity into clarity and building trust at the intersection of finance and technology.

Chris Walker
Research Lead
Chris is the Market and Business Intelligence Lead at Block. His team leads horizontal market research across the FinTech space, covering Cash App and the rest of the Block ecosystem (Square, AfterPay and emerging initiatives like Proto (Mining) and Bitkey (Self-Custody). He previously worked as a Design Lead for IDEO, in macroeconomic research and strategy for Barclays and UBS and in emerging market Fintech at Juntos Global.

Exclusive Event

Event Overview

Cash App isn’t just a fintech app, it’s a financial lifeline for millions. In this session, Chris Walker shares how research drives inclusion and impact, helping Cash App serve the 57 million people who rely on it to send, spend, save, and invest.

01
From Research to Real Life: Understanding Financial Barriers
Chris explores the structural inequities that keep millions unbanked or underserved and how research helps Cash App design around real pain points, not just personas.
02
Financial Firsts and Product Ecosystems
Learn how Cash App’s ecosystem enables customers to experience major financial milestones for the first time, like owning a debit card or building a saving habits.
03
Trust, Transparency, and the Next Generation of Finance
Discover how Cash App is redefining trust in fintech by prioritizing accessibility, low-cost services, and user education. Chris shares how inclusion isn’t a side effect, it’s the strategy.

Details of the Evening

What's Included: Gourmet Light Snacks – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Expertly Crafted Cocktails – Sip on handcrafted, shaken cocktails made by skilled mixologists, offering a blend of classic favorites and unique creations.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

Welcome to

BrainStation New York

in SoHo

How to Get Here

BrainStation New York

136 Crosby St, 4th Floor, New York

Get Directions

Finding your way
Located on Crosby St just south of Houston between Broadway and Lafayette, just steps away from the Lafayette B D F M train.
Entering the building
A BrainStation team member will be waiting for you at the elevators to take you to the 4th floor.
Once you’re inside
Our staff will be there to greet you at reception.