Ayogo Health this week announced a Series A investment of $2.5 million from a syndicate of investors including Merck Global Health Innovation Fund, Excel Venture Management, and 7Wire Ventures.
The financing will accelerate Ayogo’s growth with expanded research and development and sales and marketing, according to the company.
The Canadian startup also announced that David Stevenson of GHI, Caleb Winder of Excel, and Lee Shapiro of 7Wire will join Ayogo’s board of directors.
“The traditional Healthcare Industry is being fundamentally transformed before our eyes, by new technology, new marketplaces, and new ideas about what health means in people’s lives – and that process is accelerating,” said Lee Shapiro, Managing Partner of 7Wire Ventures.
Ayogo’s Empower platform harnesses game mechanics and social patterning effects to enhance intrinsic motivation, build self-efficacy, and help healthcare consumers integrate their care plans into their real, daily life.
“People living with chronic conditions often need to make very difficult changes to their lives, attitudes, routines,” said Michael Fergusson, CEO and co-founder of Ayogo. “To support this herculean effort, they get 6 to 10 hours per year with their healthcare provider. Our mission is to be there, empowering them for the other 8,750 hours.”
Ayogo was founded in 2011 in Vancouver.