In January, Clarity.
If you’re part of the startup community, then you’ve heard of Martell.
He was most recently with Flowtown, which was acquired by San Francisco’s DemandForce in October.
But Martell is also an angel investor who advises startups using metrics driven marketing tactics.
He started the Maple Butter blog and he’s particularly fond of Canadian startups.
Today, Martell unveiled a new advice service for entrepreneurs and he knows a bit about getting and giving advice.
Martell credits his success to being on the receiving end of relevant advice throughout his years as an entrepreneur. Lately, however, Dan has been the one giving the advice, whether it be through a busy speaking schedule or setting aside time for a quick telephone call.
Martell has a hard time saying no to those in need and realized that he didn’t have a way to facilitate sharing his insights in a way that respected his time and his privacy. And that was the genesis of Clarity. It’s is a mobile service designed to give aspiring entrepreneurs access to high-impact advice from successful tech entrepreneurs and venture capitalists.
For today’s launch Clarity has over 1000 curated advisors in areas like ideation, lean startup, venture capital, business development, and marketing. Among the ﬁrst to sign up as Clarity advisors are notables like Gerry Pond, Eric Ries, and Hiten Shah. And while focused on technology entrepreneurs at the moment, Clarity was designed to facilitate the exchange of knowledge in general—so look for the concept to expand into other areas soon.
For those seeking advice, getting started is simple. To ﬁnd an advisor, visit one of Clarity’s curated topic pages. If you don’t know who to call, submit your question and Clarity will recommend up to three entrepreneurs suited to help.
Once you select an advisor, ask Clarity to place a call on your behalf. If the advisor is available, they’ll accept the call. If not, you will be added to their callback list.
The advisor sets the terms; whether they accept the call, how long they have to talk, and an optional per-minute billing rate. Clarity also gives advisors the option to donate their time in exchange for contributions to a charity of their choice; a win-win for all involved.