LinkedIn Revamps Website Design to Put Conversations, Content at Center
Following its merger with Microsoft, LinkedIn has undergone what it calls “the largest desktop redesign since LinkedIn’s inception.”
The company says the focus of the redesign orbits around conversations and content.
“Our goal is to ensure you can seamlessly access the most relevant professional conversations, content and opportunities whether you’re on our mobile app or on our desktop experience,” says Chris Pruett of LinkedIn. “Most importantly, this desktop redesign brings conversations and content to the heart of the platform, so you can more easily share ideas, join a discussion, and discover news and topics you care about.”
Changes to the website include a streamlined navigation bar, a real-time messaging interface, and a new algorithm for the home feed to curate more relevant content.
LinkedIn, which is now owned by Microsoft, has also made searching more intuitive and added new insights into who is engaging with your content.
“These changes put more emphasis on helping you be more productive and stay ahead in your career,” explains Pruett. “If you haven’t yet experienced our new simplified design, you will soon as we will be rolling out to all members globally over the coming weeks.”
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