RIM Named One of 5 Brands Most Likely to be Gone by 2015

Brand consultancy spot survey of some 5,000 U.S. consumers to see which brands they’d put on the deathwatch for anytime between now and 2015.

Anyone who even skims the news headlines will find their rankings no big surprise: Eastman Kodak topped the list with 27 percent of the group, with Netflix and the U.S. Post Office coming in with 19 percent and 18 percent of the vote.

Hailing from Waterloo, Research in Motion’s BlackBerry brand came in fourth as most likely to fail (14 percent), and Sears came in fifth (11 percent).