Toronto-based agency John St. is creating buzz around its brand with a new viral video about… well, creating viral videos.
The Canadian agency, which does advertising, digital strategy, social media, and more, launched a fake service called Buyral. The faux company hires armies of people to mass-click your videos, guaranteeing virality. Buyral goes so far as to hire “clickterns,” the elderly, and “lil clickers” – kids who learn to click at an early age in school.
The well-made parody video has been a smash hit on YouTube this week, surging past 200,000 views – organically. Check it out below.