As digital content streaming slowly takes over traditional television—and, in some cases, peacefully co-exists with it—Netflix felt it necessary to explain why streaming is simply better overall.
Matt Marenghi, the company’s vice-president of user experience, took to YouTube in a Quick Guide video to answer the question: What is streaming and why is it better?
“With streaming, we can bring you a much better experience than what you get when watching traditional television, downloading a movie, or even playing a DVD,” Marenghi says. “Streaming means that it’s entirely on demand and always ready to watch on virtually every device that’s ready to connect to the internet.”
“No huge file to download before you can start watching, no need to tune into a specific day and time, no more scheduling or recording,” he continues. “You simply click and watch what you want, whenever you want, wherever you like. “
Marenghi also points out that Netflix enables pausing, rewinding, and fast forwarding, and allows users to stop watching content at any time and start watching the same content on a different device effortlessly.
Netflix users stream a combined one million hours of video per month, according to the company. Netflix’s content streaming accounts for up to one-third of all internet traffic in Canada during peak hours and saw subscriptions climb 50% in 2012, according to a report from the Media Technology Monitor.