Younger Users Spend More Than Half an Hour Each Day on Instagram

A year ago today, Facebook added Stories to Instagram, carbon-copying an iconic component of rival Snapchat.

And thanks to a larger userbase, Stories on Instagram performs better than on Snapchat. In the last month, over 50 per cent of businesses on Instagram produced an Instagram Story, according to the company, and the feature boasts 250 million daily users.

“Stories has also helped increase the amount of time people spend on Instagram,” the social network said. “Those under the age of 25 spend more than 32 minutes a day on Instagram, on average, while those age 25 and older spend more than 24 minutes a day.”

Instagram also shared other insights to celebrate the anniversary of Stories. Top location tags include New York, London, and Madrid, while popular hashtags include #goodmorning, #mood, and #tbt (throwback Thursday). Top stickers include the location sticker and digital time sticker, while popular face filters include puppy ears and koala ears.

Instagram is rolling out birthday and celebration stickers in Stories “to give our community more ways to celebrate any milestone with friends and family.”