Google AdWords Workshop in Toronto

F267CA47-F45E-4C47-A737-6E13366571CF 1 Day

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Overview

We've all been there: You're browsing for your next pair of shoes or household item, maybe even add it to your cart, and then you go to your favourite news site and there it is, an ad of the item you almost bought. Meet Search Engine Marketing (SEM), one of the most effective digital marketing strategies for driving sales and building brand awareness in a hyper-targeted way.

In this full-day workshop, you'll learn what goes on behind the scenes using the Google AdWords platform, and then develop the skills around creating, managing and optimizing your campaigns.

What You'll Learn

  • Basic SEM principles

    Learn how to navigate Google AdWords to create SEM campaigns.
  • Keyword Research + Competitive Analysis

    Build campaigns using strategic industry tactics.
  • Define Your Target Audience

    Determine who you are trying to reach and attract.
  • Campaign Budgets

    Setup and determine what makes sense for your KPIs.
  • Display Ads

    Uploading creative, and the key factors that make for a great ad.
  • Optimization Checklist + Management Template

    Arm yourself with key tools to ensure campaign success.
  • Basic SEM principles

    Learn how to navigate Google AdWords to create SEM campaigns.
  • Keyword Research + Competitive Analysis

    Build campaigns using strategic industry tactics.

What You'll Get

  • An in-depth understanding of how to build campaigns in Google AdWords

  • Practice using main functions and features, as well as additional resources & readings

  • Hands-on, interactive learning experience with an industry expert

Toronto Campus

460 King St. West
Toronto, Ontario M5V 1K7
Map

+1 (800) 903-5159