Google Analytics Workshop in Vancouver
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Looking to better collect and analyze data to make your marketing strategy decisions? Google Analytics is the best place to start. Once installed correctly, GA has the ability to collect a vast amount of information - from something as broad as monthly website traffic to the amount of revenue brought in from a specific social media post or e-mail blast.
This full-day workshop will teach you how to navigate the Google Analytics platform to access and analyze data that is meaningful to your unique marketing decisions.
What You'll Learn
- Google Analytics Implement Google Analytics to track website traffic.
- Define KPIs Determine your Key Performance Indicators and how you will monitor them in GA.
- Tracking + Measurement Learn how to setup tracking pixels and view results in the dashboard.
- Customize Create audience segments, trackable URLs and tailored dashboards.
- Data Analysis Learn how to assess for areas of success and opportunity based on KPIs.
- Build a Reporting Framework Create detailed or more general reports showcasing website performance.
What You'll Get
- Understanding of how to set up and monitor Google Analytics for a website
- Solid understanding of functionality and features, as well as additional resources & readings
- Hands-on, interactive learning experience with an industry expert
- Catered lunch