Google Analytics Workshop in Vancouver

F267CA47-F45E-4C47-A737-6E13366571CF 1 Day

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Overview

Looking to better collect and analyze data to make your marketing strategy decisions? Google Analytics is the best place to start. Once installed correctly, GA has the ability to collect a vast amount of information - from something as broad as monthly website traffic to the amount of revenue brought in from a specific social media post or e-mail blast.

This full-day workshop will teach you how to navigate the Google Analytics platform to access and analyze data that is meaningful to your unique marketing decisions.

What You'll Learn

  • Google Analytics

    Implement Google Analytics to track website traffic.
  • Define KPIs

    Determine your Key Performance Indicators and how you will monitor them in GA.
  • Tracking + Measurement

    Learn how to setup tracking pixels and view results in the dashboard.
  • Customize

    Create audience segments, trackable URLs and tailored dashboards.
  • Data Analysis

    Learn how to assess for areas of success and opportunity based on KPIs.
  • Build a Reporting Framework

    Create detailed or more general reports showcasing website performance.
  • Google Analytics

    Implement Google Analytics to track website traffic.
  • Define KPIs

    Determine your Key Performance Indicators and how you will monitor them in GA.

What You'll Get

  • Understanding of how to set up and monitor Google Analytics for a website

  • Solid understanding of functionality and features, as well as additional resources & readings

  • Hands-on, interactive learning experience with an industry expert

  • Catered lunch