Google Analytics Workshop in Vancouver

F267CA47-F45E-4C47-A737-6E13366571CF Full-Day Workshop

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Workshop Overview

Looking to better collect and analyze data to make your marketing strategy decisions? Google Analytics is the best place to start. Once installed correctly, GA has the ability to collect a vast amount of information - from something as broad as monthly website traffic to the amount of revenue brought in from a specific social media post or e-mail blast.

This full-day workshop will teach you how to navigate the Google Analytics platform to access and analyze data that is meaningful to your unique marketing decisions.

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What You'll Learn

  • Google Analytics Implement Google Analytics to track website traffic.
  • Define KPIs Determine your Key Performance Indicators and how you will monitor them in GA.
  • Tracking + Measurement Learn how to setup tracking pixels and view results in the dashboard.
  • Customize Create audience segments, trackable URLs and tailored dashboards.
  • Data Analysis Learn how to assess for areas of success and opportunity based on KPIs.
  • Build a Reporting Framework Create detailed or more general reports showcasing website performance.
The BrainStation campus
The BrainStation campus

What You'll Get

  • F267CA47-F45E-4C47-A737-6E13366571CF
    Understanding of how to set up and monitor Google Analytics for a website
  • A4514590-9D96-47DE-BFF2-951C2A703533
    Solid understanding of functionality and features, as well as additional resources & readings
  • B198B602-CAE1-488F-91EC-E60465215DCE
    Hands-on, interactive learning experience with an industry expert
  • 1FF62C73-C357-4DC4-A115-D074F9D2D009
    Catered lunch