1-day enterprise workshop

AI for Marketing

Stay ahead in a fast-changing marketing landscape by learning how to harness AI to work smarter, faster, and more creatively. In this workshop, you’ll uncover new ways to generate ideas, understand audiences, and optimize campaigns with greater precision and impact.

Next workshop

Thu, Jan 29, 2026

9:00 am – 5:00 pm PST

455 Granville St, Vancouver

Get Registered

Submit the form and we'll be in touch

Why you should attend

Professional, in-person training to create faster, smarter, and responsibly with AI.

Unlock the power of AI to supercharge your marketing teams in this immersive workshop. Attendees will learn practical tools, actionable strategies, and responsible best practices to rapidly develop and iterate on creative, amplify campaign performance, optimize decision-making, and stay ahead in the rapidly evolving AI-driven marketing landscape.

1-Day Workshop Agenda

9:00am
Arrival, coffee and breakfast

Get settled and prepared for your workshop.
9:30am
Workshop kick-off

Introductions and the fundamentals of AI.
12:00pm
Lunch break

Casual networking over a catered lunch.
1:00pm
Afternoon workshop

Hands-on group activity with AI-enabled marketing lifecycle exercises.
4:30pm
Wrap-up and networking

Enjoy drinks and refreshments while connecting with your peers from the workshop.

Industry Tools

Adobe Firefly

Attendees Will:

Learn to Use AI to Maximize Outputs and Save Time

Learn how to inject AI throughout the marketing workflow to accelerate tasks like competitor analysis, campaign ideation, content creation, and more.

Deploy AI Tools To Accomplish More Than Ever

Leverage a variety of AI tools that can complete valuable marketing tasks on their behalf, allowing them to focus on work that creates impact and drives results.

Receive Live, In-Person Training Led by AI Experts

Learn side-by-side with expert instructors who guide them through implementing the most advanced applications of AI to the marketing workflow.

Want to Train an Entire Team?

Book a call to discuss rapidly upskilling an entire team with modern AI tools and techniques through this collaborative, hands-on workshop.

1-day enterprise workshop

Workshop Curriculum

Hands-On Training With Leading Industry Tools

Adobe Firefly

Part 1

AI Fundamentals for Marketers

Gain the AI fluency every modern marketer needs. Build the foundational skills to craft effective prompts and harness AI tools with confidence.

Key Skills:: AI Fundamentals; AI-Powered Marketing; Prompt Engineering

AI & Marketing

Build a marketer’s understanding of how modern AI systems think, generate, and adapt. Explore how Large Language Models (LLMs) and generative tools are reshaping marketing processes, from planning to content creation and more. Build the confidence to integrate these technologies into your workflow while keeping authentic brand messaging at the center of your practice.

Prompt Engineering Techniques

Learn to craft effective prompts that translate your marketing vision into useful outputs. Through guided exercises, practice applying BrainStation’s multi-dimensional brand model to create outputs specific to your marketing goals, business context, and brand voice. Walk away with a reusable prompting framework tailored to your marketing process and identity.

Part 2

Define The Campaign

Use AI as a strategic partner to deeply understand audiences and markets, and help spark your creativity to design high-impact campaigns.

Key Skills:: Marketing Research with AI; Personas; Campaign Ideation with AI; Audience Segmentation

Rapid Ideation & Campaign Creation

Launch effective campaigns faster than ever. Create campaign ideas that engage viewers and evoke emotion. Unlock your creative potential with AI tools, generate innovative concepts, and push the boundaries of creativity in marketing.

Building Audience Segments & Personas

Deeply understand your target audience. Use AI to assist with identifying key audience segments and building data-driven personas. Explore the nuances of audiences, research markets, and uncover insights that will inform your campaign plan.

Part 3

Strategize, Execute & Monitor

Plan smarter, create faster, and measure what matters. Leverage AI’s analytical insights to create a marketing channel plan and accelerate creative and content production.

Adobe Firefly

Key Skills:: Channel Planning; Content Development with AI; Creative Development with AI; Marketing Measurement

Planning & Channel Strategy

Build a channel plan faster and smarter with AI. Discover data-driven ways to execute your marketing campaigns, evaluate how each channel aligns with your goals, and use AI insights to optimize your channel mix to maximize results.

Content & Creative Execution

Accelerate content production with the power of AI. From catchy taglines, to SEO-optimized articles, and compelling visuals, learn to create high-quality assets that align with your goals and brand identity.

Performance & Measurement

Reveal your true impact using precise performance metrics and intelligent analytics. Spot emerging data trends and refine your strategies for continuous ROI growth.

Details of the Day

Who Should Attend

This workshop is designed for marketing professionals. Whether you're a seasoned marketer or just starting out, this workshop well help you get the most from your work.

What's Included

Local coffee & breakfast
Catered lunch
Cocktails and snacks

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

Leading Brands Learn from BrainStation^®

The AI workshop was a real turning point for our team. It didn't just introduce new ideas, it gave us a shared language that made talking about AI feel approachable and practical. Seeing the commitment in real time helped everyone feel more confident, and it's already shaping how we think about new opportunities.

Eddie

Sr. Manager, Growth Marketing at ecobee

Eddie

Sr. Manager, Growth Marketing at ecobee

Location Details

BrainStation Vancouver

455 Granville St, Vancouver, BC

Get Directions

Finding Your Way

Steps away from the Waterfront Station’s Granville St entrance. Our event space is on the ground floor.
Ride Sharing and Taxi Drop-off

Visitors being dropped off by a ride sharing service or taxi should enter the Starbucks across the street at 700 W Pender St as only city busses are allowed on Granville St in front of the campus.
Once You're Inside

Our staff will be there to greet you at the campus reception.

Frequently Asked Questions

How do I sign up for this workshop?

Please fill out the form on this page and our team will get in touch to discuss workshop packages.
Can I take this workshop on my own?

This workshop is designed for corporate teams so most attendees join alongside multiple colleagues and co-workers.
Can I attend this workshop online?

In order to get the most out of the time, this workshop is only available in-person.
Will I receive a certificate by completing this workshop?

Yes, all attendees who complete the workshop are awarded a Certificate of Completion.
I have more questions, can I speak with someone?

Of course! Please fill out the form on this page and our team will be in touch to answer any questions you have.

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