Product Management Course Overview
Identify Problems Worth Solving
In this Product Management course, learn how to identify market opportunities and user needs, allowing you to build successful products and solutions.
Develop a Go-to-market Strategy
Create a comprehensive product launch, including defining your minimum viable product, positioning, and pricing.
Manage Agile Teams
Gain a strong understanding of scrum, the Agile methodology, and project management framework to enable quick iterations and improvements.
Earn a BrainStation Product Management Certificate
When you complete your course, you will earn a BrainStation certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market.
Your Final Product Management Project
To earn your Product Management certificate, develop and present a go-to-market plan for a new product. This project will build on the product strategy you have developed throughout the course, requiring you to define your Minimum Viable Product (MVP), perform a market assessment, and present the product solution to key stakeholders.
What You'll Learn
Learn From Industry Leading Guest Speakers
BrainStation students get access to exclusive guest lectures and panel discussion events led by some of the world's leading subject matter experts and professionals.
Recent Industry Guests
Head, Shaping the Future of Media at World Economic Forum
VP of Marketing at Chief
Co-founder and CEO at Wealthsimple
Chief Product Officer at Ellevest
VP, Brand & Integrated Marketing at Refinery29
Senior Product Manager at The New York Times
Head of Marketing at Google
ECD at Wealthsimple
GM & VP of Product at Shopify
VP, Digital Strategy & Product at Chipotle
Senior Data Scientist at Squarespace
SVP, Data Science and Engineering at Shopify
Head of EMEA at Shopify Plus
Interested in what a typical day looks like?
The BrainStation Experience
Learn Cutting-Edge Techniques
Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills, and tools.
Gain Hands-On Experience
Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.
Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.
What Our Students Are Saying
What our students say
The highlight was definitely the people. I think that's what makes the class so special.
Max Smillie, Regional Community Lead & Hub Curator at lululemonRead Full Story
Join a Community of World-Class Professionals
When you take a BrainStation course, you are learning with the very best. Enroll today to tap into a global network of instructors and students at some of the most innovative organizations in the world.
Flexible Payment Options
BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.
To learn more about course fees and payment options, view our course package.
Monthly Payment Plans
Split your tuition into smaller monthly payments.
Get your tuition reimbursed by your employer.
We offer a range of scholarships to make learning more accessible.
Please be advised: all scholarships must be approved and applied prior to enrollment in a BrainStation course or program.
Frequently Asked Questions
What is the difference between Product Managers and Product Owners?
A Product Manager is responsible for discovering and understanding what the user is looking for, and then using those insights to guide product development.
This is closely related to a Product Owner, who is in charge of maximizing the value of the product by ensuring that the team is always optimizing to meet user needs. This includes creating and managing a backlog to both track feature requests and implement those features.
Both of these differ from Product Marketing, in which a Product Marketer is responsible for positioning the product in a way that best suits the market. Further, all of these roles work closely with product design, which envisions and optimizes the user experience of the product.
How advanced is the Product Management course?
In this Product Management course, you'll learn to prioritize problems and find user-oriented solutions, identify market opportunities and generally learn and get a strong overview of how to build successful products with Agile teams. Through case studies, lessons, and a final project, this course offers a great hands-on training for aspiring product managers.
While in-depth, the Product Management course can be considered beginner-friendly and is open to anyone looking to learn more about product management or take steps toward a product management career.
Are there any prerequisites for this product management course?
BrainStation’s Product Management course was created for those who are new to product management, digital products, or product marketing. The course can be considered beginner-friendly and has no prerequisites.
Will I earn a Product Management certificate from this course?
Yes, when you complete the course, you will earn a Product Management certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market when applying for Product Manager positions.
What payment options do you offer?
BrainStation offers some of the most competitive payment options for product management training, with a range of flexible plans and scholarship opportunities.
Monthly payment installments
Allowing you to split your tuition into smaller monthly payments.
Get your tuition reimbursed by your employer.
We offer a range of scholarships to make learning product management more accessible.
- Monthly payment installments
What kind of backgrounds do people have that take this course?
By enrolling in the Product Management course, you can expect to learn from Instructors and certified Product Managers with experience in the field, and to collaborate with like-minded, ambitious professionals keen to boost their digital product skills.
From an educational point of view, 80 percent of learners at BrainStation have a post-secondary education, with 20 percent having earned a Master’s degree or PhD.
Professional backgrounds vary as demand for product management skills increases. IN fact, according to the BrainStation Digital Skills Survey, 86 percent of respondents working in product started their careers in a different field. This is unsurprising, as there is not one single path to becoming a Product Manager.
What Product Management methods do we learn?
Throughout the Product Management course, you will learn to navigate systems essential to the role of Product Managers. You will also gain hands-on experience with Agile and Scrum processes and manage the development and launch of a product and its features.
What kind of jobs will this course get me?
The following roles draw heavily on product management skills and can be entry-level, or more senior-level positions:
- Product Manager
- Product Owner
- Product Marketer
- Product Designer
- Growth Marketer
- Project Manager
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