Professional Certificate
Search Engine Marketing Course Online
Leverage industry tools to implement organic and paid search strategies that drive traffic, improve brand presence, and support business growth.
View the Course Package to access:
- Tuition details and scholarships
- Financing options
- Employer sponsorship
Since most of my past experience revolved around the creative side of marketing, I was able to further develop my left-brain skills including data analytics... which was crucial to the success of my career path change.
Fiona Mascarenhas
Digital Marketing Manager in Acquisition Marketing at Scotiabank Digital Factory
Learn Essential SEM Skills Live, Led by Experienced Marketing Leaders
The majority of online activity begins with a search, where search engines can capture intent from potential customers and direct them to your business. In this live course, learn Search Engine Marketing (SEM) skills and concepts that will help you target your customers, uncover unique insights, and optimize your digital presence.
Format
Online classroom. Live and expert-led.
Skill Level
Ideal for learners looking to upskill.
Real Outcomes
Build an interview-ready portfolio project.
Professional Certificate
Earn a BrainStation Search Engine Marketing Certificate.
Upcoming Course Dates & Campuses
Due to COVID-19, some courses are currently being held online.
| First Class | Last Class | # of Classes | Class Times | ||
|---|---|---|---|---|---|
| July 20 September 21 | September 21 | 10 Wednesdays | 6:30pm - 9:30pm EDT | Enroll Now | |
| September 13 November 15 | November 15 | 10 Tuesdays | 6:30pm - 9:30pm EDT | Enroll Now | |
| October 12 December 14 | December 14 | 10 Wednesdays | 6:30pm - 9:30pm EDT | Enroll Now | |
| November 14 February 6 | February 6 | 10 Mondays | 6:30pm - 9:30pm EST | Enroll Now |
This Course is Offered Online in New York
This Course is Offered Online in Miami
This Course is Offered Online in London
This Course is Offered Online in Toronto
This Course is Offered Online in Vancouver
Unit 1
Intro to SEO & SEM
Launch into the first unit of this course by gaining a strong understanding of the technical field that is Search Engine Marketing (SEM). Gain an overview of how search engines work, and learn how organic and paid search can be combined to deliver results. You'll also become familiar with course tools and important concepts that will prepare you for the advanced work ahead.
-
-
- Key Skills:
- Keyword Analysis
- Basic SEO Audits
Develop Search Foundations
Gain a well-rounded understanding of search by exploring how search engines work, comparing organic and paid marketing approaches, and learning about keywords, SEO factors, and other essential SEO concepts.
Explore SEO Tools
Get familiar with Google Ads and Screaming Frog. Explore the interface, and gain exposure to key features to prepare yourself for more advanced course work.
Perform an SEO Audit
Apply your new skills and knowledge to conduct a basic SEO audit on real websites. Uncover key issues and explore areas of improvement.
Unit 2
Exploring Organic Search
Search engine optimization and organic search efforts are a crucial part of a strong search presence. While it takes time for benefits to be realized, these efforts continue to pay dividends well into the future, providing consistent and valuable traffic to your online properties. In this unit, dive deep into organic search, and learn the skills and concepts needed to build an organic presence and improve search ranking.
- Key Skills:
- SEO Content Strategy
- Structured Data
- Backlink Strategy
- Backlink Audits
- Local SEO
Create Engaging Content
Content is at the heart of any website and includes blog posts, landing pages, and more. Strategically approach content with SEO in mind, building better engagement, supporting healthier metrics, and providing greater value to users.
Build a Backlink Strategy
Backlinks are critical to boost your visibility to users and credibility with search engines. Learn and apply concepts and tools to help evaluate your backlinks and develop an approach for improvement.
Explore Local SEO
Local SEO is a powerful tool and differentiator for businesses, leveraging their local presence to improve SEO results. Learn about local SEO factors, and practice your analysis through an audit.
Uncover Hidden Issues
Learn to navigate Google Search Console, an SEO tool used to uncover issues with websites and help optimize their presence on Google's search results. Explore important features used to keep your site healthy and manage issues.
Unit 3
Paid Advertising
Paid Advertising (also known as PPC or Pay-Per-Click advertising) is the other half of the equation for building a strong search presence. Paid search allows brands to understand what customers are looking for, reach them with precision, and deliver compelling messaging. In this unit, you'll learn how advertising on search engines work, and apply the skills needed to create targeted, impactful text ads that resonate with search intent.
-
- Key Skills:
- Search Advertising
- Display Advertising
- Ad Copywriting
- Remarketing Fundamentals
Learn Paid Search Fundamentals
Set yourself up for success by learning important technical concepts, including how search advertising works and what factors support a high-quality, high-ranking ad.
Explore Keywords for Advertising
Choosing the right keywords is an integral component of any successful advertisement. Match customer intent, reach the right audience, and advertise competitively by learning to find keyword opportunities.
Plan Campaigns & Create Text Ads
Learn how search campaigns are structured and practice creating ads, writing ad copy, and planning a paid search approach that will advance your marketing objectives.
Explore Display Ads & Advanced Concepts
Learn about display advertising as part of Google Ads, and leverage advanced search marketing concepts to improve your ad targeting and results.
Unit 4
Intro to SEM Analytics & Measurement
Build a well-rounded search marketing skill set by exploring analytics and measurement. Through collecting the right data and analyzing the results, you'll be able to identify areas of optimization and drive greater returns on the time, money, and effort invested. In the final unit of this course, you'll explore how to use Google Analytics and Google Tag Manager: industry-standard tools to support your SEO & SEM efforts.
-
-
- Key Skills:
- Search Analytics
- Tag Measurement & Tracking
Uncover Insights With Google Analytics
Data-driven decision making is an important part of successful marketing. Learn how to operate Google Analytics to view key metrics and uncover insights around your website and SEM efforts.
Explore Google Tag Manager
Expand your analytics and measurement capabilities by using Google Tag Manager to set custom parameters. Explore this powerful search marketing tool and learn how to use this to keep track of what matters most for you.
Taught by Experienced Industry Experts
BrainStation Instructors are experienced practitioners who work at the world's most innovative companies. They're experts in their field, and enter the classroom with years of experience making sure you're learning the most up-to-date and practical skills companies around the world need.
Built With Experts From The World's Most Innovative Companies
BrainStation partners with industry experts when building all of our courses, ensuring every course covers the latest industry-relevant topics and tools businesses need. We continue to work with our network of experts to update our courses so they're always up to date.
Build and Showcase Your Search Engine Marketing Plan
Showcase everything you've learned with a real-world portfolio project by creating and presenting your own search engine marketing plan. By the end of the course, you'll have completed an SEO audit accompanied with recommendations, developed a PPC or paid advertising strategy, and created an analytics plan as part of your final project.
View Tuition, Financing Options, and More in the Course Package
View the Course Package to access:
- Tuition details and scholarships
- Financing options
- Employer sponsorship
Earn a BrainStation Search Engine Marketing Certificate
Upon completing BrainStation's Search Engine Marketing Course, you'll receive an industry-recognized professional certificate to share with your network and showcase all that you've learned. BrainStation certificates are formatted for sharing on LinkedIn.
Learn in our State-of-the-Art Online Classroom
Instructor-Led, Live Online Courses, From the Comfort of Your Home
In all our online courses, learn from BrainStation's industry-expert instructors through real-time, interactive classes in an engaging classroom environment.
Interactive, Project-Based Learning
Join breakout room sessions in smaller teams as part of the hands-on projects in our online courses, where you will collaborate and learn together.
Community Beyond the Classroom
During your online course, engage with your classmates and instructors in BrainStation’s Slack community, where you’ll receive updates and support. Stay connected and in the loop throughout your online course.
What Our Graduates Are Saying
Dylan Hebb
Senior Consultant at Content Bloom
When you take a BrainStation course, you're learning with some of the very best in the industry. You collaborate with product managers, digital strategists, UX designers, and all kinds of other backgrounds.
#brainstation #BeFutureProof #LearningAtBrainStation #remotelearning
Andrew Gosine
Product Designer
Our instructor... was clear, detail oriented, and made the learning environment safe and collaborative. We got a lot of real world examples from him, and all the little details he shared made this entire course special, and more than simply reading a textbook.
Overall, I'm a big advocate for Brainstation's courses - they've proved to be extremely valuable in my career.
Fiona Mascarenhas
Digital Marketing Manager in Acquisition Marketing at Scotiabank Digital Factory
Since most of my past experience revolved around the creative side of marketing, I was able to further develop my left-brain skills including data analytics and strategy, which was crucial to the success of my career path change. Due to the nature of the course structure, I felt like I got an inside track to a Digital Marketing role where I could observe and learn the basics about the job before getting thrown into the real world.
Read Full Testimonial
Kaitlin Davidson
I cannot say enough good things about BrainStation and all of their courses! I have most recently taken the Search Engine Marketing Course through their online platform and finished with 100x more marketing knowledge and resources than before. The instructor was excellent. He is an SEM/SEO expert and provided many relevant industry examples for everything we learned. He also gave us a TON of helpful websites and resources for our own work.
Join our growing community of 15,000+ alumni.
Frequently Asked Questions
-
How advanced is the SEM course?
In the online Search Engine Marketing (SEM) course, you'll use keyword research, Search Engine Optimization (SEO), link-building, and pay-per-click (PPC) research to develop a comprehensive SEM plan.
The course provides an in-depth overview of search engine and content marketing, but can be considered beginner-friendly.
-
Will I earn an SEM Certificate from this course?
Yes, when you complete the SEM course, you will earn your certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market when applying for digital marketing positions.
-
What payment options do you offer?
BrainStation offers some of the most competitive payment options for SEM training, with a range of flexible plans and scholarship opportunities.
These include:
-
Monthly payment installments
Allowing you to split your tuition into smaller monthly payments.
-
Employer sponsorship
Get your tuition reimbursed by your employer.
-
Scholarships
We offer a range of scholarships to make learning SEM more accessible.
-
Monthly payment installments
-
Are there any prerequisites for this SEM course?
BrainStation's SEM course was created for those who have some experience with digital marketing, but are looking to get started with content marketing, link-building strategies, and generally have a better handle on search engines and SEM. There are no prerequisites for this course.
-
What kind of backgrounds do people have that take this course?
By enrolling in the SEM course, you can expect to learn from Instructors experienced in SEM, including local SEO strategy and on-page optimizations. You'll collaborate with like-minded, ambitious professionals keen to boost their digital marketing skills.
From an educational point of view, 80 percent of learners at BrainStation have a post-secondary education, with 20 percent having earned a Master's degree or PhD.
Professional backgrounds vary, but can include marketers looking to boost their content marketing skills or seo strategy, entrepreneurs who want to learn how to market their brands, or sales professionals who want to better understand digital marketing and work more cross-functionally with their team.
-
What SEM tools do we learn?
Throughout the SEM course, you will learn to work with tools that help you become a more efficient and effective digital marketer.
You'll get hands-on experience with Google Ads, Google Analytics, Screaming Frog, and Moz to help you build cohesive campaigns.
You May Also Be Interested In:
Digital Marketing
In this hands-on course, learn cutting-edge skills in a broad range of essential digital marketing topics, including marketing strategy, SEO, SEM, social media, and email marketing. The Digital Marketing course touches on a number of topics that complement the detailed SEM topics in our Search Engine Marketing course.
Social Media Marketing
Learn to build a social media strategy tailored to your customers, and engage with them effectively to drive your marketing objectives. Alongside Search Engine Marketing, Social Media Marketing is one of the most powerful tools for building and engaging with your audience in order to achieve your marketing objectives.
Digital Marketing Bootcamp
The Digital Marketing Bootcamp is BrainStation's flagship Digital Marketing program to prepare you for a new Digital Marketing career. In 400+ hours of learning, go deep on digital marketing strategy, search engine optimization, search engine marketing, content development and management, social media, and more.
