In his latest letter to shareholders, Amazon CEO Jeff Bezos played down the influence of his company, writing, “We represent a low single-digit percentage of the retail market…and that’s largely because nearly 90% of retail remains offline, in brick and mortar stores.”
He isn’t wrong, but brick and mortar retailers are under increasing pressure to compete with online and mobile platforms, including Amazon. To offer a mediocre retail experience is to run the risk of being left behind.
Disruptors across all sectors are now leap-frogging legacy brands with purposeful, story-driven branding that blends the physical and virtual, with beautiful products, slick in-store experiences, community spaces, and chatbots – all in the service of a purposeful, story-driven brand that resonates with their audience.
This is where retail is heading – a blend of digital and analog that is more intelligent, memorable, convenient, and personalized. To get there, we have to define and develop the most effective tools and techniques, and then support a workforce that has to rapidly update its skill sets.
Join us to find out more about how brands are harnessing people, technology, and data to advance their mission. Our panel of retailers, manufacturers, and consultants will share their journeys and the projects they’re working on that are contributing to the future of retail.
Whether you’re a Brand Manager, Store Manager, Strategist, Technologist, Creative, or Customer Support representative, you’ll leave with more insight into the changing retail today and tomorrow.
Steps away from the Waterfront Station’s Granville St entrance. Our event space is on the ground floor.
Ride Sharing and Taxi Drop-off
Visitors being dropped off by a ride sharing service or taxi should enter the Starbucks across the street at 700 W Pender St as only city busses are allowed on Granville St in front of the campus.
Once You're Inside
Our staff will be there to greet you at the campus reception.
Join us in Toronto to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
Join us in London to explore how artificial intelligence is transforming the way organizations solve diverse and complex problems: supporting ideation, speeding up product development, and streamlining business operations.
Join us in London to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
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