AI + Brand: Growth Without Limits

"The rate of change [of technology] that used to be governed by Moore's Law... is now changing every two to three months. That acceleration is like 600%."

 

- Alfredo C. M. Tam, Chief Digital & Information Officer, Canada Goose

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  Sarah Chapman

  Chief Marketing Officer & Head of Digital & Customer Centricity

  

  Sarah Chapman is the Chief Marketing Officer for Wealth & Asset Management at Manulife, where she leads global marketing strategy across brand, digital, innovation, and client engagement. Known for her ability to unite purpose and performance, Sarah drives initiatives that strengthen Manulife’s market leadership and enhance client trust. In addition to her CMO role, Sarah serves as Manulife’s Global Chief Sustainability Officer, advancing the company’s ESG strategy and social impact agenda. With deep experience spanning marketing, sustainability, and corporate leadership, she’s passionate about shaping brands that create meaningful, measurable value for both customers and communities.

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  Alfredo C. M. Tan

  Chief Digital & Information Officer

  

  Alfredo Cunanan Mendoza Tan is a dynamic leader with a proven track-record of harnessing the power of technology & digital capabilities to transform consumer experiences and deliver impact for organizations including Meta, Loblaw, WestJet, and Yahoo. In his current role as Chief Digital & Information Officer at Canada Goose, Alfredo is focused on enhancing the company’s omnichannel global shopping experience and driving operational efficiencies across the entire value chain. He leads strategy development, implementation and adoption of all global consumer-facing digital platforms and enterprise technology services.

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  Anna Baird

  Chief Customer Officer, Generative AI GTM

  

  Anna Baird is a highly accomplished business transformation leader and a prominent voice in the world of AI and innovation. As the Chief Customer Officer for Google Cloud's Generative AI Go-To-Market, Anna spearheads executive engagements, guiding top Fortune 500 companies and startups in leveraging AI for transformative growth. With extensive experience in fusing cloud technology with innovative people and process strategies, Anna is a sought-after speaker globally, known for her insights on ethical AI, culture of innovation, and the future of work.