Exclusive Event

Creators of London: Building Unplugged in a Hyperconnected World

Hector Hughes reflected on the personal experiences that led him to found Unplugged, sharing how they shaped a product and philosophy built around disconnection by design.

BrainStation London
Event Recap
Mar 19, 2026

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Hector Hughes

Co-Founder & CEO

Hector Hughes

Co-Founder & CEO

“We are basically getting people offline into nature… our real reason for being as a whole company is can we actually get people to spend really time offline, and when you do that, magical things happen.”

- Hector Hughes, CEO & Co-Founder at Unplugged

Hector Hughes

Co-Founder & CEO

Hector is the Co-Founder and CEO of Unplugged, a fast-growing company building an entirely new category around digital detoxes through off-grid cabins immersed in nature. Under his leadership, Unplugged has expanded to 60 cabins and helped more than 12,000 guests disconnect from their devices and spend three intentional days fully offline.

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