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Exclusive Event

Creators of London: Building Unplugged in a Hyperconnected World

Hector Hughes reflected on the personal experiences that led him to found Unplugged, sharing how they shaped a product and philosophy built around disconnection by design.

  • BrainStation London
  • Event Recap
  • Mar 19, 2026
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  • Hector Hughes

    Hector Hughes

    Co-Founder & CEO

Hector Hughes

Co-Founder & CEO

unplugged

“We are basically getting people offline into nature… our real reason for being as a whole company is can we actually get people to spend really time offline, and when you do that, magical things happen.”

 

- Hector Hughes, CEO & Co-Founder at Unplugged

  • Hector Hughes

    Hector Hughes

    Co-Founder & CEO

    Hector is the Co-Founder and CEO of Unplugged, a fast-growing company building an entirely new category around digital detoxes through off-grid cabins immersed in nature. Under his leadership, Unplugged has expanded to 60 cabins and helped more than 12,000 guests disconnect from their devices and spend three intentional days fully offline.

More Upcoming Events

Apr 08

Marketing Evenings LDN

The Future of the Creator Economy

Join us for an evening as we explore how the creator economy is reshaping modern marketing.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £20
  • Rajarshi Lahiri
  • Grace Duncan
  • Taz Alam

Discussion Topics:

  • Authenticity at Scale: Winning in a Trust-Driven Economy
  • Co-Creation That Converts: The Future of Brand Collaborations
  • Community-Led Growth: Turning Followers into Advocates
Apr 08
Marketing Evenings LDN The Future of the Creator Economy

Join us for an evening as we explore how the creator economy is reshaping modern marketing.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £20
  • Rajarshi Lahiri
  • Grace Duncan
  • Taz Alam

Discussion Topics:

  • Authenticity at Scale: Winning in a Trust-Driven Economy
  • Co-Creation That Converts: The Future of Brand Collaborations
  • Community-Led Growth: Turning Followers into Advocates
View Event
Apr 14

Marketing Mornings LDN

Building the UK’s Fastest-Growing Brand

PerfectTed’s growth didn’t happen by accident. From day one, the team embraced a brand-first mentality, an earn-first mindset, and community-led storytelling to build momentum without relying solely on paid channels.

  • 8:00 AM - 9:00 AM BST
  • 55-57 Rivington St, London
  • £15
  • Kelly Shaw
  • Gemma Krishnan

Discussion Topics:

  • Laying the Foundations for Brand-Led Growth
  • From Tactical Activity to Big Brand Moments
  • Scaling the Team, Protecting the Brand
Apr 14
Marketing Mornings LDN Building the UK’s Fastest-Growing Brand

PerfectTed’s growth didn’t happen by accident. From day one, the team embraced a brand-first mentality, an earn-first mindset, and community-led storytelling to build momentum without relying solely on paid channels.

  • 8:00 AM - 9:00 AM BST
  • 55-57 Rivington St, London
  • £15
  • Kelly Shaw
  • Gemma Krishnan

Discussion Topics:

  • Laying the Foundations for Brand-Led Growth
  • From Tactical Activity to Big Brand Moments
  • Scaling the Team, Protecting the Brand
View Event
Apr 14

Product Evenings LDN

Scaling Product Judgment in an AI Native World

Join us for a conversation with Shailendra Kumar, Product Lead at WhatsApp, as he explores how product leaders navigate decision-making in an AI-native era.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £20
Shailendra Kumar

Shailendra Kumar

Product Lead

Discussion Topics:

  • Deciding When AI Helps and When It Hurts
  • Designing AI Systems That Scale Responsibly
  • Shipping AI Without Breaking Trust
Apr 14
Product Evenings LDN Scaling Product Judgment in an AI Native World

Join us for a conversation with Shailendra Kumar, Product Lead at WhatsApp, as he explores how product leaders navigate decision-making in an AI-native era.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £20
Shailendra Kumar

Shailendra Kumar

Product Lead

Discussion Topics:

  • Deciding When AI Helps and When It Hurts
  • Designing AI Systems That Scale Responsibly
  • Shipping AI Without Breaking Trust
View Event
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