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Exclusive Event

Marketing Mornings LDN: Building the UK’s Fastest-Growing Brand

PerfectTed’s growth didn’t happen by accident. From day one, the team embraced a brand-first mentality, an earned-first mindset, and community-led storytelling to build momentum without relying solely on paid channels.

  • BrainStation London
  • Tue, Apr 14, 2026
  • 2026-04-14T07:00:00.0000000Z  –  2026-04-14T08:00:00.0000000Z
Purchase Tickets
  • 80k+ attendees globally
  • Learn from industry experts
  • Live Q&A
  • Kelly Shaw

    Kelly Shaw

    Head of Marketing

    Perfect Ted
  • Gemma Krishnan

    Gemma Krishnan

    Senior Marketing Manager

    Perfect Ted

This session explores the evolution from scrappy, activity-led marketing to standout brand campaigns, unpacking key moments, partnership strategies, and the concept of “little bigness.” Kelly and Gemma will also share what it takes to evolve from startup to scale-up, build the right team for the next stage, and stay rooted in your original mission while growing fast.

  • Kelly Shaw

    Kelly Shaw

    Head of Marketing

    Kelly Shaw is Head of Marketing at Perfect Ted, where she leads brand, growth, and go‑to‑market strategy to elevate the company’s presence and connect with audiences in meaningful ways. She focuses on building engaging campaigns and narratives that strengthen customer relationships and support business expansion.

  • Gemma Krishnan

    Gemma Krishnan

    Senior Marketing Manager

    Gemma Krishnan is Senior Marketing Manager at Perfect Ted, where she leads strategic marketing initiatives to grow brand awareness and drive customer engagement. She focuses on crafting compelling campaigns and experiences that resonate with audiences and support the company’s growth goals.

Exclusive Event

Event Overview

Scaling is hard. Scaling while staying true to your brand is harder. In this session, Kelly Shaw and Gemma Krishnan share how they helped turn PerfectTed into one of the UK’s fastest-growing brands through brand-first thinking, community, and bold marketing.

  • 01

    Laying the Foundations for Brand-Led Growth

    How a clear brand point of view, community focus, and storytelling created early traction and set the stage for scale.

  • 02

    From Tactical Activity to Big Brand Moments

    Explore how PerfectTed moved from early marketing experiments to integrated campaigns and partnerships that accelerated growth.

  • 03

    Scaling the Team, Protecting the Brand

    A candid look at building tomorrow’s marketing team today, and how to scale structure, capability, and ambition without losing what made the brand special.

Details of the Morning

What's Included

  • Morning Coffee & Pastries – Start your day with freshly brewed coffee, a variety of refreshing beverages, and an assortment of locally inspired pastries. Settle in for easy conversation and a warm, welcoming atmosphere that makes connecting over breakfast effortless.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation London

55-57 Rivington St, London

Get Directions

  1. Finding Your Way

    Located 5 minutes from Old Street station or 10 minutes from Liverpool Street station.

  2. Entering The Building

    Enter through the black gates on Rivington St and look for the BrainStation signs.

  3. Once You're Inside

    Our staff will be there to greet you at the campus reception.

London Map

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Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

  • BrainStation London
  • Tue, Apr 14, 2026
  • 2026-04-14T07:00:00.0000000Z  –  2026-04-14T08:00:00.0000000Z
Purchase Tickets

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