Exclusive Event

Marketing Mornings LDN: Building the UK’s Fastest-Growing Brand

Marketing leaders from PerfectTed shared how a brand-first, earned-first, and community-led approach helped drive growth and build momentum without relying solely on paid channels.

BrainStation London
Event Recap
Apr 14, 2026

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Kelly Shaw

Head of Marketing
Gemma Krishnan

Senior Marketing Manager

"When you try and do too many things at once, you don't really cut through. It's all about being selective — really choosing the key moments you want to focus on in the year, maybe just two or three, and doing those really well."

- Gemma Krishnan, Senior Marketing Manager at PerfectTed

Kelly Shaw

Head of Marketing

Kelly Shaw is Head of Marketing at Perfect Ted, where she leads brand, growth, and go‑to‑market strategy to elevate the company’s presence and connect with audiences in meaningful ways. She focuses on building engaging campaigns and narratives that strengthen customer relationships and support business expansion.
Gemma Krishnan

Senior Marketing Manager

Gemma Krishnan is Senior Marketing Manager at Perfect Ted, where she leads strategic marketing initiatives to grow brand awareness and drive customer engagement. She focuses on crafting compelling campaigns and experiences that resonate with audiences and support the company’s growth goals.

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