Event Date

2025-07-24T18:00:00.0000000

This event has ended.

Exclusive Event

Data Evenings VAN: Mapping the Customer Journey in a Privacy-First World

Join us in Vancouver for a closer look at how McAfee uses data to shape smarter customer journeys in a privacy-first world. From decoding behavior signals to bridging product and marketing, Arul Bharathi shares how one of the world’s top cybersecurity brands builds trust without sacrificing insight.

BrainStation Vancouver
Thu, Jul 24, 2025
2025-07-25T01:00:00.0000000Z – 2025-07-25T02:30:00.0000000Z

455 Granville St, Vancouver, BC How to get here
$25

This event has ended.

80k+ attendees globally
Learn from industry experts
Live Q&A

Arul Bharathi

Senior Manager, Data Science - AI & ML

Arul Bharathi

Senior Manager, Data Science - AI & ML

Join Arul Bharathi, Senior Manager, Data Science - AI & ML at McAfee, for a conversation on how data can power personalization, without compromising privacy. From mapping the full customer journey to aligning product and marketing teams, Arul will explore how McAfee builds trust-first strategies that drive results at scale.

Arul Bharathi

Senior Manager, Data Science - AI & ML

Arul Bharathi is a seasoned AI/ML leader with nearly a decade of experience building secure, data-informed customer journeys. With a background in behavioural analytics and product strategy, he specializes in turning complex signals into actionable insights, while championing ethical data use and user trust. At McAfee, he leads cross-functional teams focused on optimizing acquisition, retention, and lifecycle engagement across millions of global users.

01
Turning Signals into Strategy: Mapping the Journey with Data

Arul explores how McAfee collects and connects customer signals across acquisition, onboarding, retention, and churn to uncover insights and shape end-to-end product and marketing strategy.
02
Balancing Personalization with Privacy

In a world where trust is currency, McAfee’s teams prioritize relevance without overreach. Arul unpacks how the company delivers smart, respectful personalization, especially in a security-first context.
03
Where Product Meets Marketing: Creating Shared Outcomes

The most effective lifecycle strategies start with alignment. Learn how product and marketing at McAfee collaborate around shared data to drive performance, messaging clarity, and better user outcomes at scale.

Details of the Evening

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation Vancouver

455 Granville St #400, Vancouver, BC

Get Directions

Finding Your Way

Steps away from the Waterfront Station’s Granville St entrance. Our event space is on the ground floor.
Ride Sharing and Taxi Drop-off

Visitors being dropped off by a ride sharing service or taxi should enter the Starbucks across the street at 700 W Pender St as only city buses are allowed on Granville St in front of the campus.
Once You're Inside

Our staff will be there to greet you at reception.