Exclusive Event

Design Evenings LDN: Rethinking UX Behind the Wheel

Join us in London for an inside look at how Jaguar Land Rover is redesigning the in-car experience, blending modern UX thinking with software-first innovation to shape the future of luxury driving.

BrainStation London

Thu, Aug 14, 2025

6:30 PM - 8:00 PM BST

This event has ended.

55-57 Rivington St, LondonHow to get here

£20

80k+ attendees globally
Learn from industry experts

Nick SextonUX/UI Manager
Sam SmithHead of UX/UI Design

Join Nick Sexton and Sam Smith from the Jaguar Land Rover design team, for a conversation about how thoughtful, software-led design is redefining the modern driving experience. From reimagining the cockpit to meeting evolving driver expectations, Nick and Sam will share how JLR is building intuitive, elegant digital systems that bring modern luxury to life behind the wheel.

Nick Sexton
UX/UI Manager
Nick is a digital design leader focussed on creating sophisticated experiences which are elegant in appearance but intuitive and enjoyable to use. Having worked across a number of digital platforms including commerce, websites, apps and interactive retail, he now leads the design of the digital experiences on some of the most sought after vehicles in the world.
Sam Smith
Head of UX/UI Design
Sam has spent over 2 decades working at the intersection of digital and physical product experience. With a background in UX and interaction design working on products for big brands (Dyson, Google) and innovation-focused companies (Yoto, Potato London) he is currently Head of UX/UI at Jaguar Land Rover, working with his team to define how Modern Luxury and Digital meet in the automotive space.

Exclusive Event

Event Overview

Cars are no longer just machines, they’re software platforms on wheels. In this session, Nick Sexton and Sam Smith will share how Jaguar Land Rover is reimagining the in-car experience through a modern UX lens, blending software innovation, driver needs, and a vision for “modern luxury.”

01
Designing Inside the Machine
From ambient lighting to infotainment controls, every interaction in a vehicle now carries UX weight. Nick and Sam will unpack the unique challenges of designing for a moving, safety-critical environment, and how the role of interface design is expanding within the cabin.
02
From Switches to Software
The cockpit has changed. As physical buttons give way to screens and gestures, they will share how design teams at JLR are adapting to new user expectations, bringing mobile-level polish and responsiveness to an entirely different context.
03
Software-First, Experience-Driven
Cars today are defined by software as much as they are by engineering. Nick and Sam will explore how JLR is pivoting to a software-first design model, shaping every digital touchpoint to deliver personalization, elegance, and the “modern luxury” standard the brand is known for.

Details of the Evening

What's Included: Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

Welcome to

BrainStation London

in Shoreditch

How to Get Here

BrainStation London

55-57 Rivington St, London

Get Directions

Finding your way
Located 5 minutes from Old Street station or 10 minutes from Liverpool Street station.
Entering the building
Enter through the black gates on Rivington St and look for the BrainStation signs.
Once you’re inside
Our staff will be there to greet you at reception.