Design Evenings NYC: Building a Creator-First Editing Tool with Design at Its Core

Join us in NYC for an inside look at how Senior Interaction Designer Ethelia Lung and her team brought YouTube Create to life, from a blank slate to a powerful mobile editing experience.

BrainStation New York
Thu, May 15, 2025
2025-05-15T22:00:00.0000000Z – 2025-05-15T23:30:00.0000000Z

136 Crosby St, 4th Floor, New York City, NY How to get here
$25

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80k+ attendees globally
Learn from industry experts
Live Q&A

Ethelia Lung

Senior Interaction Designer

Ethelia Lung

Senior Interaction Designer

Join Ethelia Lung, Senior Interaction Designer at YouTube, as she shares the 0–1 journey behind YouTube Create, YouTube’s first standalone app in over seven years. Discover how thoughtful interaction design, creator feedback, and mobile-first thinking came together to make content creation faster, easier, and more accessible for everyone.

Ethelia Lung

Senior Interaction Designer

Ethelia Lung is a designer, thinker, and problem-solver focused on making digital creativity more intuitive and accessible. At YouTube, she played a key role in the launch of YouTube Create, the company’s first standalone app in over seven years, designed to help creators edit and publish videos from their phones with ease. Her work centers on interaction design, accessibility, and crafting user experiences with real human impact.

01
Designing for Empowerment: Tools Creators Actually Want

YouTube Create was built with one mission: to give creators tools that help them do their best work. Ethelia shares how the team designed around real creator workflows, prioritizing flexibility, simplicity, and speed in every interaction.
02
Building YouTube Create from the Ground Up

How do you create something entirely new within a legacy platform? This session explores the 0–1 design process behind YouTube’s first standalone app in years, starting from a blank page and building toward a distinct yet cohesive experience.
03
Momentum and Global Impact

After launching in multiple countries and reaching hundreds of thousands of creators, YouTube Create is already making waves. Learn what success looks like for the team, from retention to feedback, and how those insights continue to shape the product.

Details of the Evening

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Expertly Crafted Cocktails – Sip on handcrafted, shaken cocktails made by skilled mixologists, offering a blend of classic favorites and unique creations.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation New York

136 Crosby St, 4th Floor, New York City, NY 10012

Get Directions

Finding Your Way

Located on Crosby St just south of Houston between Broadway and Lafayette, just steps away from the Lafayette B D F M train.
Entering The Building

A BrainStation team member will be waiting for you at the elevators to take you to the 4th floor.
Once You're Inside

Our staff will be there to greet you at the campus reception.