Exclusive Event

Design Evenings NYC: How Products Land - Service Design at Spotify

Join us in New York for a behind-the-scenes look at how Spotify is rethinking product success, not just at launch, but long after.

BrainStation New York

Thu, Jun 26, 2025

6:00 PM - 7:30 PM EDT

This event has ended.

136 Crosby St, 4th Floor, New York City, NYHow to get here

$25

80k+ attendees globally
Learn from industry experts

Grace KwonService Design Lead

Grace Kwon

Service Design Lead

Join Grace Kwon, Service Design Lead at Spotify, for a conversation about what happens after launch. Discover how service design, cross-functional collaboration, and stakeholder-centered thinking can help products not just go live, but truly land and thrive.

Grace Kwon
Service Design Lead
As Service Design Lead at Spotify, Grace Kwon helps connect the dots between product, people, and process. Her work spans teams and touchpoints, bringing the big picture into focus so that digital experiences deliver value for everyone involved. From audiobooks to internal tools, Grace and her team ensure that what gets launched actually lands well across the full ecosystem of users, creators, and collaborators.

Exclusive Event

Event Overview

Design doesn’t stop at launch. In this session, Grace Kwon explores how service design helps products truly land, across users, stakeholders, and systems.

01
Service Design 101
What service design really is, and isn’t. Get an inside look at Spotify’s growing service design practice and how they collaborate across disciplines to fill critical gaps.
02
How Products Land (Not Just Launch)
Why go-to-market isn’t the end of the story. Grace explores how service design captures the full arc of a product’s life, focusing on real-world adoption, usability, and impact across all stakeholders.
03
Case Study: Audiobooks at Spotify
Designing for more than one user. Grace walks through the interconnected journeys of readers, authors, and publishers, and how service design helped Spotify build something that works for all three.

Details of the Evening

What's Included: Gourmet Light Snacks – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Expertly Crafted Cocktails – Sip on handcrafted, shaken cocktails made by skilled mixologists, offering a blend of classic favorites and unique creations.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

Welcome to

BrainStation New York

in SoHo

How to Get Here

BrainStation New York

136 Crosby St, 4th Floor, New York

Get Directions

Finding your way
Located on Crosby St just south of Houston between Broadway and Lafayette, just steps away from the Lafayette B D F M train.
Entering the building
A BrainStation team member will be waiting for you at the elevators to take you to the 4th floor.
Once you’re inside
Our staff will be there to greet you at reception.