Event Date

2025-06-26T18:00:00.0000000

This event has ended.

Exclusive Event

Design Evenings NYC: How Products Land - Service Design at Spotify

Join us in New York for a behind-the-scenes look at how Spotify is rethinking product success, not just at launch, but long after.

BrainStation New York
Thu, Jun 26, 2025
2025-06-26T22:00:00.0000000Z – 2025-06-26T23:30:00.0000000Z

136 Crosby St, 4th Floor, New York City, NY How to get here
$25

This event has ended.

80k+ attendees globally
Learn from industry experts
Live Q&A

Grace Kwon

Service Design Lead

Grace Kwon

Service Design Lead

Join Grace Kwon, Service Design Lead at Spotify, for a conversation about what happens after launch. Discover how service design, cross-functional collaboration, and stakeholder-centered thinking can help products not just go live, but truly land and thrive.

Grace Kwon

Service Design Lead

As Service Design Lead at Spotify, Grace Kwon helps connect the dots between product, people, and process. Her work spans teams and touchpoints, bringing the big picture into focus so that digital experiences deliver value for everyone involved. From audiobooks to internal tools, Grace and her team ensure that what gets launched actually lands well across the full ecosystem of users, creators, and collaborators.

01
Service Design 101

What service design really is, and isn’t. Get an inside look at Spotify’s growing service design practice and how they collaborate across disciplines to fill critical gaps.
02
How Products Land (Not Just Launch)

Why go-to-market isn’t the end of the story. Grace explores how service design captures the full arc of a product’s life, focusing on real-world adoption, usability, and impact across all stakeholders.
03
Case Study: Audiobooks at Spotify

Designing for more than one user. Grace walks through the interconnected journeys of readers, authors, and publishers, and how service design helped Spotify build something that works for all three.

Details of the Evening

What's Included

Gourmet Light Snacks – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Expertly Crafted Cocktails – Sip on handcrafted, shaken cocktails made by skilled mixologists, offering a blend of classic favorites and unique creations.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation New York

136 Crosby St, 4th Floor, New York City, NY 10012

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Finding Your Way

Located on Crosby St just south of Houston between Broadway and Lafayette, just steps away from the Lafayette B D F M train.
Entering The Building

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Once You're Inside

Our staff will be there to greet you at reception.

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BrainStation New York
Thu, Jun 26, 2025
2025-06-26T22:00:00.0000000Z – 2025-06-26T23:30:00.0000000Z

136 Crosby St, 4th Floor, New York City, NY Get Directions
$25

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