Exclusive Event

Design Evenings TO: Designing the Future of AI-Powered Personalized Experiences at Instacart

Join us in Toronto for a behind-the-scenes look at how Instacart is designing the future of AI-powered personalization, from shaping long-term vision to creating human-centered experiences that scale.

BrainStation Toronto
Tue, Jul 15, 2025
2025-07-15T22:00:00.0000000Z – 2025-07-15T23:30:00.0000000Z

482 Front St W, 2nd Floor, Toronto, ON How to get here
$25

Reserve My Spot

Eduardo Alarcon

Staff Product Designer

Eduardo Alarcon

Staff Product Designer

In today’s fast-paced and competitive environment, design is more than aesthetics, it’s a strategic force that drives innovation. Eduardo Alarcon, Staff Product Designer at Instacart, shares how design can operate at multiple altitudes: setting visionary North Stars, collaborating with leaders to shape solution spaces, and delivering customer-centric experiences that feel right.

Eduardo Alarcon

Staff Product Designer

Eduardo Alarcon is a Staff Product Designer at Instacart, where he leads design initiatives at the intersection of machine learning, personalization, and customer experience. He’s known for crafting scalable, human-first design strategies that bridge vision and execution in fast-moving environments.

01
Designing Long-Term Strategic Direction

This session begins with a look at how design can move beyond short-term experimentation and into bold, visionary thinking. Eduardo will share how Instacart’s design team uses long-term North Stars and human-centered storytelling to align teams, inspire momentum, and guide innovation.
02
Translating “Flying Cars” into Action

Turning vision into execution requires clarity, focus, and the right framing. Eduardo will dive into how his team reframes problems to spark smarter solutions, using cognitive insights to their advantage.
03
Making the Experience Feel Right

The final segment focuses on scale, how to evolve a personalized product experience from one that works for a few to one that works for all. Eduardo will share how aligning product and machine learning roadmaps is key to turning vision into reality.

Details of the Evening

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation Toronto

482 Front St W, 2nd Floor, Toronto, ON

Get Directions

Finding Your Way

Located near Front St. West and Spadina Ave. at The Well, right next to the Indigo.
Entering The Building

Look for Quantum Coffee, enter the building, and follow the signs to the elevators.
Once You're Inside

Take elevator to the 2nd floor. Our staff will be there to greet you at the campus reception.

Get Started

Reserve Your Spot

Join industry professionals who will guide you toward starting and building a career in tech.

BrainStation Toronto
Tue, Jul 15, 2025
2025-07-15T22:00:00.0000000Z – 2025-07-15T23:30:00.0000000Z

482 Front St W, 2nd Floor, Toronto, ON Get Directions
$25

Reserve My Spot

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