Exclusive Event

Marketing Evenings LDN: How Vox Media Tells Stories That Stick for Global Brands

Join us for a conversation with Brendan Mahony, Senior Strategy & Creative Director at Vox Media, as he shares how a philosophy of “Real-World Optimism” is shaping the future of branded storytelling.

BrainStation London
Wed, Jul 30, 2025
2025-07-30T17:30:00.0000000Z – 2025-07-30T19:00:00.0000000Z

55-57 Rivington Street, London How to get here
£25

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Brendan Mahony

Senior Strategy & Creative Director

Brendan Mahony

Senior Strategy & Creative Director

In a global media environment flooded with noise, optimism might be the most radical choice of all. In this session, Brendan Mahony unpacks how Vox Media uses a culturally grounded perspective to build brand narratives that are expansive, human, and built to last. Drawing on award-winning global campaigns for clients like HSBC, Unilever, and the European Commission, he’ll explore what it takes to craft stories that transcend markets and create real impact.

Brendan Mahony

Senior Strategy & Creative Director

Brendan Mahony is a creative leader with 15+ years of experience helping brands belong in culture. As Senior Strategy & Creative Director at Vox Media, he shapes category-defining work that connects advertisers with global communities through Vox Media’s premium editorial brands, award-winning storytelling, and world-renowned journalism. When he’s not doing that, he’s probably halfway up a steep hill on his bike, questioning his life choices.

01
Building a Platform for Global Storytelling

Learn how Vox Media developed a unifying creative lens to guide international growth, and how “Real-World Optimism” gives brands a clear, culturally attuned voice in the market.
02
Campaigns with Cultural Stickiness

Go behind the scenes of branded content partnerships with HSBC, Unilever, and the European Commission to see how Vox Media makes global stories feel personal and impactful.
03
The Future of Purposeful Media

Explore how optimism, storytelling, and journalism can combine to drive trust, relevance, and connection, without compromising creative edge or commercial impact.

Details of the Day

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation London

55-57 Rivington Street, London

Get Directions

Finding Your Way

Located 5 minutes from Old Street station or 10 minutes from Liverpool Street station.
Entering The Building

Enter through the black gates on Rivington St and look for the BrainStation signs.
Once You're Inside

Our staff will be there to greet you at the campus reception.