Marketing Evenings LDN: Scaling Human-Centred Content with AI
Exclusive Event
Marketing Evenings LDN:Scaling Human-Centred Content with AI
Alec shared how AI is embedded across the content pipeline, from ideation to repurposing, demonstrating how teams can streamline production and unlock new creative capacity without compromising quality.
Relive the highlights of Marketing Evenings LDN: Scaling Human-Centred Content with AI with Alec Wilcock in the photo gallery. Download and share your favorites, and don't miss the next event!
"I think it is really important to care about AI because the speed of competitive advantage is very quickly decreasing just due to the rate of technology... Once you build these systems, you can reuse them forever and then you can optimize them forever."
- Alec Wilcock, Social Media Growth at ElevenLabs
Alec Wilcock
Social Media Growth
Alec Wilcock leads Social Media Growth at ElevenLabs, where he develops strategies to expand brand presence, engagement, and community across digital platforms. He focuses on building meaningful connections between audiences and innovative AI-driven products through creative content, data-informed insights, and trend-forward storytelling.
Product leadership isn't about managing tools; it's about managing cognitive overload. In this expert-led demo event, join Jose Platero, Director of Digital Product, Design & Martech, to explore how senior leaders use AI to navigate a constant stream of competing inputs.
From day one, Shake Shack Canada focused on understanding the local market. This session explores how messaging, tone, and positioning were adapted to resonate with Canadian consumers while staying true to the global Shake Shack brand.
Join us for an insightful panel discussion examining how leading financial institutions are adapting to agentic commerce—moving beyond passive recommendations to autonomous execution while prioritizing trust, security, and seamless user experiences.
Building next-generation AI products demands new frameworks for architecture and oversight. Sebastian Misiurek shares how product managers can leverage digital twins, deploy agentic workflows, and implement strategic governance to ensure safe and scalable AI solutions.
Integrating AI into the design process transforms individual speed into team-wide capability. Mareike Carolin Keller shares how product designers can deploy AI tools in active production, build high-fidelity prototypes, and secure stakeholder alignment before committing heavy engineering resources.
Learn how to empower your product and digital teams to transition from writing requirements to orchestrating AI agents through a live demonstration of Cursor.
6:00 PM
-
7:30 PM BST
55-57 Rivington St, London
£40
Demo Event of
Abdullah Abu-Hassan
Data & AI Lead
Discussion Topics:
Shaping the Task: From Product Requirements to AI Context
Building with AI Across Functions: Cursor Agent Demo
Making It Ship-Ready: Aligning Product, Engineering, and Release
Join Ksenia Barton, Product Marketing Lead at TikTok, to unpack how AI is changing the rules of marketing, exploring the evolution of discovery, why cultural relevance drives AI visibility, and why human strategy has never mattered more.
Join us for an insightful panel discussion examining how leaders in the fintech space are reinventing global payments, prioritizing cross-industry partnerships, and navigating the evolving dynamics of customer trust in a digital-first era.
By creating an account, you will also receive exclusive offers and updates about new courses, workshops and events.
Already have an account?
Forgot Password
Existing Account
There is already an account associated with that email, however a password has not been configured. Please confirm your address below and we will send an e-mail with a link to configure a new password.