Marketing Evenings LDN: Scaling Human-Centred Content with AI
Exclusive Event
Marketing Evenings LDN:Scaling Human-Centred Content with AI
From ideation and scripting to fixing mistakes and repurposing video, AI is now embedded across the content pipeline. Alec pulls back the curtain on how AI tools are used day-to-day to streamline production and unlock new creative capacity, without compromising quality.
Beyond speed, this session focuses on authenticity. Attendees will learn how tokeep creators and human judgment at the centre of AI-powered workflows, building content that feels personal, intentional, and distinct rather than generic or automated.
Alec Wilcock
Social Media Growth
Alec Wilcock leads Social Media Growth at ElevenLabs, where he develops strategies to expand brand presence, engagement, and community across digital platforms. He focuses on building meaningful connections between audiences and innovative AI-driven products through creative content, data-informed insights, and trend-forward storytelling.
Exclusive Event
Event Overview
AI is changing how content is made, but the brands that win stay human. In this session, Alec Wilcock shares how social teams use AI across the content workflow to move faster, experiment more, and scale without losing personality.
01
Using AI Across the Content Workflow
See how AI supports every stage of content creation, from ideas and scripts to editing, repurposing, and scaling output efficiently.
02
Inside an AI-Powered Social Team
A behind-the-scenes look at how social teams use AI to plan, operate, and experiment faster, reducing friction while increasing creative throughput.
03
Scaling Without Losing the Human Touch
Learn practical techniques for using AI to grow creator-led brands while preserving voice, authenticity, and real audience connection.
Details of the Evening
What's Included
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
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6:30 PM
-
10:00 PM EDT
136 Crosby St, 4th Floor, New York City, NY
Free
Discussion Topics:
Building Social That Actually Connects
From Content to Community
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6:30 PM
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7:30 PM GMT
55-57 Rivington St, London
£40
Federico Reppucci
Data Science & Machine Learning Manager
Discussion Topics:
Beyond the Hype: What Building with AI Really Means
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