Exclusive Event

Marketing Evenings NYC: The Influence of Data and Storytelling at Spotify

Join us in NYC for an exclusive conversation with Nicole Roman, Global Brand Manager at Spotify, as we explore how data and storytelling influence the making of their most iconic and brand-defining campaigns, including Spotify Wrapped.

BrainStation New York
Wed, Jun 11, 2025
2025-06-11T22:00:00.0000000Z – 2025-06-11T23:30:00.0000000Z

136 Crosby St, 4th Floor, New York City, NY 10012 How to get here
$35

This event has ended.

Nicole Roman

Global Brand Manager

Nicole Roman

Global Brand Manager

Join Nicole Roman, Global Brand Manager at Spotify, as she explores how data fuels storytelling, turning insights into compelling narratives that captivate audiences, drive engagement, and build lasting brand connections.

Nicole Roman

Global Brand Manager

Nicole Roman is the Global Brand Manager at Spotify, where she drives brand strategy and marketing initiatives that connect audiences to music and culture. With expertise in storytelling, consumer engagement, and digital marketing, she crafts impactful campaigns that strengthen Spotify’s global presence and deepen listener relationships.

01
From Data to Concept: The Origins of Wrapped

Spotify Wrapped is more than just numbers - it’s an experience. Nicole will take us back to its origins and reveal how Spotify transforms user data into highly personalized, shareable, and emotionally resonant campaigns that dominate social media each year.
02
The Art of Personalization: Turning Data into Deeper Connections

Discover how personalization and data storytelling build deep connections with your audience, transforming insights into experiences that drive engagement and loyalty.
03
Creating Brand Love: Lessons from Cultural Impact

Wrapped has shaped how not just Spotify but the entire Marketing landscape thinks about audience engagement. Nicole will explore how the campaign’s influence has set a standard for brand storytelling.

Details of the Evening

Who Should Attend

Marketers, brand strategists, and creative professionals looking to elevate their campaigns and create cultural moments that resonate globally.

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Expertly Crafted Cocktails – Sip on handcrafted, shaken cocktails made by skilled mixologists, offering a blend of classic favorites and unique creations.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation New York

136 Crosby St, 4th Floor, New York City, NY 10012

Get Directions

Finding Your Way

Located on Crosby St just south of Houston between Broadway and Lafayette, just steps away from the Lafayette B D F M train.
Entering The Building

A BrainStation team member will be waiting for you at the elevators to take you to the 4th floor.
Once You're Inside

Our staff will be there to greet you at the campus reception.