Exclusive Event

Marketing Evenings NYC: Growing the NFL Through Brand Innovation

Join us for a conversation with Sarah Bishop, VP of Global Brand and Consumer Marketing at the NFL, as she shares how the league is expanding its reach through global growth, cultural relevance, and next-gen brand strategy.

BrainStation New York

Wed, Jun 25, 2025

6:00 PM - 7:30 PM EDT

This event has ended.

136 Crosby St, 4th Floor, New York City, NYHow to get here

$25

80k+ attendees globally
Learn from industry experts

Sarah BishopVP, Global Brand and Consumer Marketing

Sarah Bishop

VP, Global Brand and Consumer Marketing

The NFL is reaching more fans in more places than ever before. In this session, Sarah Bishop breaks down how her team is driving growth through global expansion, inclusive brand strategy, and culturally attuned marketing. With nearly two decades of experience across sports, media, and tech, Sarah offers a behind-the-scenes look at what it takes to evolve one of the world’s most iconic brands - meeting new audiences where they are and building deeper fan affinity across generations.

Sarah Bishop
VP, Global Brand and Consumer Marketing
Sarah Bishop is a global marketing leader with 19 years of experience spanning consumer goods, sports, media, and technology. As Vice President of Global Brand and Consumer Marketing at the NFL, she leads efforts to grow the league’s fan base through culturally resonant campaigns, inclusive brand strategies, and next-generation audience engagement. Prior to the NFL, Sarah held brand leadership roles at NYCFC and Manchester City Football Club, where she helped expand the clubs’ presence in the U.S. through innovative, fan-first marketing across digital, omni-channel, and experiential platforms.

Exclusive Event

Event Overview

The NFL is evolving what it means to be a fan. In this session, Sarah Bishop shares how her team is expanding the league’s global reach - blending strategic partnerships, inclusive storytelling, and culturally attuned campaigns to grow affinity with the next generation of fans.

01
Reaching New Fan Audiences
The NFL is growing its brand by recruiting new audiences through cultural relevance, purpose, and passion point alignment. This includes strategic partnerships and new ways to engage with the game and broader culture.
02
Driving Participation Through Flag
Flag football is a key focus to boost participation. It’s helping the NFL reach younger, more diverse audiences and deepen engagement in a format that’s inclusive, accessible, and scalable.
03
Expanding the Global Game
The NFL is expanding globally through international games and fan growth strategies rooted in localized, authentic storytelling, building lasting fandom beyond the U.S.

Details of the Evening

What's Included: Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Expertly Crafted Cocktails – Sip on handcrafted, shaken cocktails made by skilled mixologists, offering a blend of classic favorites and unique creations.

Welcome to

BrainStation New York

in SoHo

How to Get Here

BrainStation New York

136 Crosby St, 4th Floor, New York

Get Directions

Finding your way
Located on Crosby St just south of Houston between Broadway and Lafayette, just steps away from the Lafayette B D F M train.
Entering the building
A BrainStation team member will be waiting for you at the elevators to take you to the 4th floor.
Once you’re inside
Our staff will be there to greet you at reception.