Marketing Evenings NYC: The Strategy Powering Vogue, Architectural Digest, and The New Yorker

Join us in New York for an exclusive talk with media leader Holly Johnson as she shares how Condé Nast, behind Vogue, Architectural Digest, and The New Yorker, is reimagining engagement, strategy, and growth in today’s digital world.

BrainStation New York
Wed, Jul 9, 2025
2025-07-09T22:00:00.0000000Z – 2025-07-09T23:30:00.0000000Z

136 Crosby St, 4th Floor, New York City, NY How to get here
$25

This event has ended.

80k+ attendees globally
Learn from industry experts
Live Q&A

Holly Johnson

Director, Consumer Revenue

Holly Johnson

Director, Consumer Revenue

Hear from Holly Johnson, Associate Director, Global Consumer Revenue at Condé Nast, as she shares how the company is evolving beyond subscriptions - introducing membership models, premium content experiences, and a unified strategy that connects content, commerce, and community to drive growth.

Holly Johnson

Director, Consumer Revenue

Holly Johnson leads global consumer revenue strategy at Condé Nast, shaping the future of brands like Vogue, Architectural Digest, and The New Yorker through innovative membership, subscription, and commerce models. With experience at The Walt Disney Company, National Geographic, FOX, and Warner Bros., she brings a strategic, data-driven approach to deepening engagement, accelerating growth, and building loyalty across the modern media landscape.

01
From Subscribers to Members: Reinventing Consumer Relationships

Condé Nast is growing its traditional model to include deeper, value-driven memberships. This evolution reflects a broader industry trend toward long-term relationships over transactional access - offering exclusive benefits, personalized content, and a stronger sense of brand affinity.
02
Future-Proofing Through Innovation: Staying Ahead in a Changing Media Landscape

As consumer behavior shifts and technology evolves, Condé Nast is embracing innovation by piloting AI tools, exploring new value propositions and formats, and building adaptive strategies to stay ahead in a fast-changing attention economy.
03
Integrated Strategy: Tying Content, Commerce, and Loyalty Together

Revenue growth is no longer driven by one stream alone. Through the integration of memberships, commerce initiatives, and curated experiences, Condé Nast is building a cohesive ecosystem that enhances consumer value while fueling sustainable business expansion across global markets.

Details of the Evening

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Expertly Crafted Cocktails – Sip on handcrafted, shaken cocktails made by skilled mixologists, offering a blend of classic favorites and unique creations.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation New York

136 Crosby St, 4th Floor, New York City, NY 10012

Get Directions

Finding Your Way

Located on Crosby St just south of Houston between Broadway and Lafayette, just steps away from the Lafayette B D F M train.
Entering The Building

A BrainStation team member will be waiting for you at the elevators to take you to the 4th floor.
Once You're Inside

Our staff will be there to greet you at the campus reception.