Exclusive Event

Marketing Evenings NYC: Crafting Public’s Brand at the Intersection of Finance and Culture

Join us in New York City for an inside look at how one of today’s most talked-about investing platforms is rewriting the rules of marketing.

Zachary Dioneda

VP, Brand Marketing

Public is rewriting the playbook for what a modern investing brand can be. In this session, Zachary Dioneda, VP of Brand Marketing at Public, shares how his team is reshaping the narrative around finance - bringing culture, creativity, and community to the forefront. With a sharp eye for brand storytelling and a track record of breakthrough campaigns, Zach offers a behind-the-scenes look at how Public has built trust, sparked conversation, and made finance feel personal.

Zachary Dioneda

VP, Brand Marketing

Zachary Dioneda is a brand builder at the intersection of finance, culture, and creativity. As VP of Brand Marketing at Public.com, he’s helping redefine how people connect with investing - making finance more social, inclusive, and culturally relevant. With a background spanning Fiverr and culture-shaping agency Translation, Zach brings a unique lens to brand storytelling, blending sharp strategy with a deep understanding of community, creators, and what moves people.

01
Building the Brand: From Blue Backdrops to F1 Speed

Get the story behind Public’s earliest campaigns, from real investors on billboards to a headline-making F1 sponsorship. Zach breaks down how the brand created early momentum with distinctive visuals, messaging, and cultural alignment.
02
When Finance Meets Pop Culture

From IPOats to Michael Bolton, Public’s "Drops" are more than ads, they're creative moments that ride the cultural wave. Learn how Public strikes the balance between fun and serious, making complex topics approachable without losing credibility.
03
Designing a Brand For Serious Investors

Public launched as a social investing platform focusing on community, but as the product evolved so has the brand. Zach shares how the company went from social investing to a platform for serious investors and how the messaging and brand has evolved with new campaigns and integration of AI.

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Expertly Crafted Cocktails – Sip on handcrafted, shaken cocktails made by skilled mixologists, offering a blend of classic favorites and unique creations.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

BrainStation New York

136 Crosby St, 4th Floor, New York City, NY 10012

Finding Your Way

Located on Crosby St just south of Houston between Broadway and Lafayette, just steps away from the Lafayette B D F M train.
Entering The Building

A BrainStation team member will be waiting for you at the elevators to take you to the 4th floor.
Once You're Inside

Our staff will be there to greet you at the campus reception.