Marketing Evenings NYC: Cracking the Gen Z Code with Co-Creation & Creativity

"80% of Gen Z say they're a 'fan' of a brand. The notion of 'fandom' will play a big role in marketing in 2026."

 

- Reid Litman, Global Consulting Director, Ogilvy 

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  Reid Litman

  Global Consulting Director

  

  Reid Litman is a Director at Ogilvy Consulting, where he guides marketing strategy & innovation for major global brands. Reid is also growing Ogilvy’s Pulse offering - a platform to connect brands to the pulse of youth culture and the creator economy through new research and youth councils.

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  Cha Spruce

  Executive Creative Director

  

  Cha Spruce leads creative strategy and execution across earned media for North America at Ogilvy. Passionate about storytelling and brand voice, Cha develops campaigns that build trust, drive engagement, and shape how brands connect meaningfully with their audiences.

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  Zoe Housman

  VP, Head of Marketing & Advocacy

  

  Zoe Baris-Housman heads up Marketing & Advocacy and Strategic Projects at L’Oréal, leading initiatives that bridge brand purpose, customer advocacy, and innovation. With a strong focus on strategic impact, she shapes campaigns and partnerships that elevate both product and purpose across global markets.