Exclusive Event

Marketing Evenings NYC: Cracking the Gen Z Code with Co-Creation & Creativity

In New York, leaders from Ogilvy and L’Oréal unpacked how global brands can co-create with the next generation rather than simply market to them, sharing insights on cultural collaboration, rapid creative experimentation, and measuring impact within Gen Z communities.

BrainStation New York
Event Recap
Nov 12, 2025

View Photo Gallery

Reid Litman

Global Consulting Director
Cha Spruce

Executive Creative Director
Zoe Housman

VP, Head of Marketing & Advocacy

"80% of Gen Z say they're a 'fan' of a brand. The notion of 'fandom' will play a big role in marketing in 2026."

- Reid Litman, Global Consulting Director, Ogilvy

Reid Litman

Global Consulting Director

Reid Litman is a Director at Ogilvy Consulting, where he guides marketing strategy & innovation for major global brands. Reid is also growing Ogilvy’s Pulse offering - a platform to connect brands to the pulse of youth culture and the creator economy through new research and youth councils.
Cha Spruce

Executive Creative Director

Cha Spruce leads creative strategy and execution across earned media for North America at Ogilvy. Passionate about storytelling and brand voice, Cha develops campaigns that build trust, drive engagement, and shape how brands connect meaningfully with their audiences.
Zoe Housman

VP, Head of Marketing & Advocacy

Zoe Baris-Housman heads up Marketing & Advocacy and Strategic Projects at L’Oréal, leading initiatives that bridge brand purpose, customer advocacy, and innovation. With a strong focus on strategic impact, she shapes campaigns and partnerships that elevate both product and purpose across global markets.

More Upcoming Events

Nov 20

Leaders in Fintech

Accelerating Product GTM with AI

Join us in New York for an engaging conversation with fintech product and design leaders shaping how AI is driving the next wave of financial innovation.

6:00 PM - 8:00 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45

Discussion Topics:

AI-Driven Product Strategy in Financial Services
Designing Financial Products for the AI Era
Execution & GTM: From Prototype to Product Launch

Nov 20

Leaders in Fintech Accelerating Product GTM with AI

Join us in New York for an engaging conversation with fintech product and design leaders shaping how AI is driving the next wave of financial innovation.

6:00 PM - 8:00 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45

Discussion Topics:

AI-Driven Product Strategy in Financial Services
Designing Financial Products for the AI Era
Execution & GTM: From Prototype to Product Launch

View Event

Dec 04

Leaders In Marketing

Shaping the Future of Media

Join us in New York for a conversation with leaders shaping the future of modern media.

6:00 PM - 7:30 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45

Discussion Topics:

Audience Engagement in the Age of Saturation
Culture, Community & the New Media Identity
AI, Creativity & the Future of Content

Dec 04

Leaders In Marketing Shaping the Future of Media

Join us in New York for a conversation with leaders shaping the future of modern media.

6:00 PM - 7:30 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45

Discussion Topics:

Audience Engagement in the Age of Saturation
Culture, Community & the New Media Identity
AI, Creativity & the Future of Content

View Event

Dec 10

Design Evenings NYC

Designing Spotify’s Multi-Format Experience

Join Mareike Carolin Keller, Product Designer at Spotify, for an inside look of her experience evolving the platform from a music app into a multi-format destination for audio storytelling at Spotify.