Exclusive Event

Marketing Evenings NYC: Cracking the Gen Z Code with Co-Creation & Creativity

In New York, leaders from Ogilvy and L’Oréal unpacked how global brands can co-create with the next generation rather than simply market to them, sharing insights on cultural collaboration, rapid creative experimentation, and measuring impact within Gen Z communities.

BrainStation New York
Event Recap
Nov 12, 2025

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Reid Litman

Global Consulting Director
Cha Spruce

Executive Creative Director
Zoe Housman

VP, Head of Marketing & Advocacy

"80% of Gen Z say they're a 'fan' of a brand. The notion of 'fandom' will play a big role in marketing in 2026."

- Reid Litman, Global Consulting Director, Ogilvy

Reid Litman

Global Consulting Director

Reid Litman is a Director at Ogilvy Consulting, where he guides marketing strategy & innovation for major global brands. Reid is also growing Ogilvy’s Pulse offering - a platform to connect brands to the pulse of youth culture and the creator economy through new research and youth councils.
Cha Spruce

Executive Creative Director

Cha Spruce leads creative strategy and execution across earned media for North America at Ogilvy. Passionate about storytelling and brand voice, Cha develops campaigns that build trust, drive engagement, and shape how brands connect meaningfully with their audiences.
Zoe Housman

VP, Head of Marketing & Advocacy

Zoe Baris-Housman heads up Marketing & Advocacy and Strategic Projects at L’Oréal, leading initiatives that bridge brand purpose, customer advocacy, and innovation. With a strong focus on strategic impact, she shapes campaigns and partnerships that elevate both product and purpose across global markets.

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