Exclusive Event

Marketing Evenings NYC: Cracking the Gen Z Code with Co-Creation & Creativity

In New York, leaders from Ogilvy and L’Oréal unpacked how global brands can co-create with the next generation rather than simply market to them, sharing insights on cultural collaboration, rapid creative experimentation, and measuring impact within Gen Z communities.

BrainStation New York
Event Recap
Nov 12, 2025

View Photo Gallery

Reid Litman

Global Consulting Director
Cha Spruce

Executive Creative Director
Zoe Housman

VP, Head of Marketing & Advocacy

"80% of Gen Z say they're a 'fan' of a brand. The notion of 'fandom' will play a big role in marketing in 2026."

- Reid Litman, Global Consulting Director, Ogilvy

Reid Litman

Global Consulting Director

Reid Litman is a Director at Ogilvy Consulting, where he guides marketing strategy & innovation for major global brands. Reid is also growing Ogilvy’s Pulse offering - a platform to connect brands to the pulse of youth culture and the creator economy through new research and youth councils.
Cha Spruce

Executive Creative Director

Cha Spruce leads creative strategy and execution across earned media for North America at Ogilvy. Passionate about storytelling and brand voice, Cha develops campaigns that build trust, drive engagement, and shape how brands connect meaningfully with their audiences.
Zoe Housman

VP, Head of Marketing & Advocacy

Zoe Baris-Housman heads up Marketing & Advocacy and Strategic Projects at L’Oréal, leading initiatives that bridge brand purpose, customer advocacy, and innovation. With a strong focus on strategic impact, she shapes campaigns and partnerships that elevate both product and purpose across global markets.

More Upcoming Events

Feb 26

Product Evenings NYC

Using Pilots to Turn Small Experiments into Big Influence

Join Saachi Khurana, Vice President of Product at JPMorgan Chase, as she shares how high-performing teams use pilots to learn quickly, build evidence, and earn stakeholder trust before committing to scale.

6:00 PM - 8:00 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45

Saachi Khurana

Vice President, Product

Discussion Topics:

The Power of the Pilot
Pilot vs PoC vs MVP
Designing Pilots That Graduate

Feb 26

Product Evenings NYC Using Pilots to Turn Small Experiments into Big Influence

6:00 PM - 8:00 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45

Saachi Khurana

Vice President, Product

Discussion Topics:

The Power of the Pilot
Pilot vs PoC vs MVP
Designing Pilots That Graduate

View Event

Mar 04

Product Evenings NYC

Prototyping with Base44 and Replit AI

Join Helen Wong, Senior Product Manager at JPMorgan Chase, as she explores how PMs can use AI to prototype faster, test ideas earlier, and make better product decisions without losing strategic clarity.