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Exclusive Event

Marketing Evenings NYC: Cracking the Gen Z Code with Co-Creation & Creativity

In New York, leaders from Ogilvy and L’Oréal unpacked how global brands can co-create with the next generation rather than simply market to them, sharing insights on cultural collaboration, rapid creative experimentation, and measuring impact within Gen Z communities.

  • BrainStation New York
  • Event Recap
  • Nov 12, 2025
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  • Reid Litman

    Reid Litman

    Global Consulting Director

    Ogilvy
  • Cha Spruce

    Cha Spruce

    Executive Creative Director

    Ogilvy
  • Zoe Housman

    Zoe Housman

    VP, Head of Marketing & Advocacy

    Loreal

"80% of Gen Z say they're a 'fan' of a brand. The notion of 'fandom' will play a big role in marketing in 2026."

 

- Reid Litman, Global Consulting Director, Ogilvy 

  • Reid Litman

    Reid Litman

    Global Consulting Director

    Reid Litman is a Director at Ogilvy Consulting, where he guides marketing strategy & innovation for major global brands. Reid is also growing Ogilvy’s Pulse offering - a platform to connect brands to the pulse of youth culture and the creator economy through new research and youth councils.

  • Cha Spruce

    Cha Spruce

    Executive Creative Director

    Cha Spruce leads creative strategy and execution across earned media for North America at Ogilvy. Passionate about storytelling and brand voice, Cha develops campaigns that build trust, drive engagement, and shape how brands connect meaningfully with their audiences.

  • Zoe Housman

    Zoe Housman

    VP, Head of Marketing & Advocacy

    Zoe Baris-Housman heads up Marketing & Advocacy and Strategic Projects at L’Oréal, leading initiatives that bridge brand purpose, customer advocacy, and innovation. With a strong focus on strategic impact, she shapes campaigns and partnerships that elevate both product and purpose across global markets.

More Upcoming Events

Jan 15

Leaders in Design

Designing AI-First Experiences

Join us in New York for a forward-looking conversation with senior design leaders from today’s most influential AI companies.

  • 6:00 PM - 7:30 PM EST
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
  • Dana Jefferson
  • Katya Homa

Discussion Topics:

  • Designing for Intelligence: Crafting Experiences That Adapt, Learn & Respond
  • From Research to Reality: Translating Complex AI Into Human-Centered Design
  • The Designer’s AI Workflow: Creativity, Acceleration & New Tools
Jan 15
Leaders in Design Designing AI-First Experiences

Join us in New York for a forward-looking conversation with senior design leaders from today’s most influential AI companies.

  • 6:00 PM - 7:30 PM EST
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
  • Dana Jefferson
  • Katya Homa

Discussion Topics:

  • Designing for Intelligence: Crafting Experiences That Adapt, Learn & Respond
  • From Research to Reality: Translating Complex AI Into Human-Centered Design
  • The Designer’s AI Workflow: Creativity, Acceleration & New Tools
View Event
Jan 22

Leaders in Design

How Innovation, AI, and Experience Are Redefining FinTech

Join us in New York for an inside look at how design leaders are building the future of fintech.

  • 6:00 PM - 7:30 PM EST
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
  • Eden Robbins
  • Meylin Bayryamali

Discussion Topics:

  • Reinventing the Banking Experience
  • Personalization and AI in FinTech
  • The Future of Digital Payments
Jan 22
Leaders in Design How Innovation, AI, and Experience Are Redefining FinTech

Join us in New York for an inside look at how design leaders are building the future of fintech.

  • 6:00 PM - 7:30 PM EST
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
  • Eden Robbins
  • Meylin Bayryamali

Discussion Topics:

  • Reinventing the Banking Experience
  • Personalization and AI in FinTech
  • The Future of Digital Payments
View Event
Jan 28

Leaders in Fintech

Navigating the Balance Between Creativity and Control

Join us in New York for a forward-looking conversation with senior fintech and innovation leaders.

  • 6:00 PM - 8:00 PM EST
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
Anna Miars

Anna Miars

Senior Manager, Strategy & User Experience

Discussion Topics:

  • Shipping the Vision Within Guardrails
  • The Art of Execution
  • Startup Agility vs. Enterprise Scale
Jan 28
Leaders in Fintech Navigating the Balance Between Creativity and Control

Join us in New York for a forward-looking conversation with senior fintech and innovation leaders.

  • 6:00 PM - 8:00 PM EST
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
Anna Miars

Anna Miars

Senior Manager, Strategy & User Experience

Discussion Topics:

  • Shipping the Vision Within Guardrails
  • The Art of Execution
  • Startup Agility vs. Enterprise Scale
View Event
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