Marketing Evenings NYC: Cracking the Gen Z Code with Co-Creation & Creativity
Exclusive Event
Marketing Evenings NYC:Cracking the Gen Z Code with Co-Creation & Creativity
In New York, leaders from Ogilvy and L’Oréal unpacked how global brands can co-create with the next generation rather than simply market to them, sharing insights on cultural collaboration, rapid creative experimentation, and measuring impact within Gen Z communities.
Relive the highlights of Marketing Evenings NYC: Cracking the Gen Z Code with Co-Creation & Creativity with Reid Litman, Cha Spruce, and Zoe Housman in the photo gallery. Download and share your favorites, and don't miss the next event!
"80% of Gen Z say they're a 'fan' of a brand. The notion of 'fandom' will play a big role in marketing in 2026."
- Reid Litman, Global Consulting Director, Ogilvy
Reid Litman
Global Consulting Director
Reid Litman is a Director at Ogilvy Consulting, where he guides marketing strategy & innovation for major global brands. Reid is also growing Ogilvy’s Pulse offering - a platform to connect brands to the pulse of youth culture and the creator economy through new research and youth councils.
Cha Spruce
Executive Creative Director
Cha Spruce leads creative strategy and execution across earned media for North America at Ogilvy. Passionate about storytelling and brand voice, Cha develops campaigns that build trust, drive engagement, and shape how brands connect meaningfully with their audiences.
Zoe Housman
VP, Head of Marketing & Advocacy
Zoe Baris-Housman heads up Marketing & Advocacy and Strategic Projects at L’Oréal, leading initiatives that bridge brand purpose, customer advocacy, and innovation. With a strong focus on strategic impact, she shapes campaigns and partnerships that elevate both product and purpose across global markets.
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