Exclusive Event

Marketing Evenings NYC: Cracking the Gen Z Code with Co-Creation & Creativity

In New York, leaders from Ogilvy and L’Oréal unpacked how global brands can co-create with the next generation rather than simply market to them, sharing insights on cultural collaboration, rapid creative experimentation, and measuring impact within Gen Z communities.

BrainStation New York
Event Recap
Nov 12, 2025

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Reid Litman

Global Consulting Director
Cha Spruce

Executive Creative Director
Zoe Housman

VP, Head of Marketing & Advocacy

"80% of Gen Z say they're a 'fan' of a brand. The notion of 'fandom' will play a big role in marketing in 2026."

- Reid Litman, Global Consulting Director, Ogilvy

Reid Litman

Global Consulting Director

Reid Litman is a Director at Ogilvy Consulting, where he guides marketing strategy & innovation for major global brands. Reid is also growing Ogilvy’s Pulse offering - a platform to connect brands to the pulse of youth culture and the creator economy through new research and youth councils.
Cha Spruce

Executive Creative Director

Cha Spruce leads creative strategy and execution across earned media for North America at Ogilvy. Passionate about storytelling and brand voice, Cha develops campaigns that build trust, drive engagement, and shape how brands connect meaningfully with their audiences.
Zoe Housman

VP, Head of Marketing & Advocacy

Zoe Baris-Housman heads up Marketing & Advocacy and Strategic Projects at L’Oréal, leading initiatives that bridge brand purpose, customer advocacy, and innovation. With a strong focus on strategic impact, she shapes campaigns and partnerships that elevate both product and purpose across global markets.

More Upcoming Events

Jan 28

Leaders in Fintech

Navigating the Balance Between Creativity and Control

Join us in New York for a forward-looking conversation with senior fintech and innovation leaders.

6:00 PM - 8:00 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45

Discussion Topics:

Shipping the Vision Within Guardrails
The Art of Execution
Startup Agility vs. Enterprise Scale

Jan 28

Leaders in Fintech Navigating the Balance Between Creativity and Control

Join us in New York for a forward-looking conversation with senior fintech and innovation leaders.

6:00 PM - 8:00 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45

Discussion Topics:

Shipping the Vision Within Guardrails
The Art of Execution
Startup Agility vs. Enterprise Scale

View Event

Jan 29

Product Evenings NYC

Building What’s Next Through Futures & Foresight

Join Natalie Novak, Vice President of Product Strategy & Service Design at JPMorganChase, for a deep dive into how futures thinking is transforming the way products are imagined, built, and scaled.

6:00 PM - 8:00 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45

Natalie Novak

Futurist and Product Leader

Discussion Topics:

Futures & Foresight: The Method Behind the Mindset
The Future of Payments: A Trend Report Live
Reverse Engineering Foresight: How the Report Was Made

Jan 29

Product Evenings NYC Building What’s Next Through Futures & Foresight

Join Natalie Novak, Vice President of Product Strategy & Service Design at JPMorganChase, for a deep dive into how futures thinking is transforming the way products are imagined, built, and scaled.

6:00 PM - 8:00 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45

Natalie Novak

Futurist and Product Leader

Discussion Topics:

Futures & Foresight: The Method Behind the Mindset
The Future of Payments: A Trend Report Live
Reverse Engineering Foresight: How the Report Was Made

View Event

Feb 04

Creators of New York

Community Growth with Andrew Yeung, Founder of Fibe

In this session, Andrew Yeung, Founder of Fibe, shares how he turned a series of meetups into a bootstrapped 7-figure business, and a foot in the door to venture capital and startup advisory.

6:00 PM - 7:30 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45

Andrew Yeung

Founder

Discussion Topics:

Why Community Outperforms Traditional Marketing
From Events to Ecosystem: Designing for Belonging at Scale
Brand Building Through Shared Value and Purpose

Feb 04

Creators of New York Community Growth with Andrew Yeung, Founder of Fibe

In this session, Andrew Yeung, Founder of Fibe, shares how he turned a series of meetups into a bootstrapped 7-figure business, and a foot in the door to venture capital and startup advisory.