Marketing Evenings TO: Brand Heat, Bold Plays & Clutch’s NBA Moment
Exclusive Event
Marketing Evenings TO:Brand Heat, Bold Plays & Clutch’s NBA Moment
Join us in Toronto for a behind-the-scenes look at how Clutch is building one of Canada’s fastest-growing auto brands, from standing out in a crowded industry to teaming up with the NBA.
Join Mark Arvai, Director of Brand Marketing at Clutch, for a conversation about how bold, strategic branding can fuel growth in a crowded industry. From launching standout campaigns to forging a game changing partnership with the NBA, Mark will share how Clutch is redefining what it means to build a brand with edge, purpose, and lasting impact.
Mark Arvai
Director of Brand Marketing
Mark Arvai is the Director of Brand Marketing at Clutch, one of Canada’s leading online car retailers. With a background in brand strategy and digital growth, Mark has helped Clutch scale its presence in a traditionally offline industry, building a trusted brand that resonates with next-gen car buyers. His team has led major partnerships (including with the NBA) and innovative campaigns that blend culture, community, and performance.
Exclusive Event
Event Overview
Clutch is redefining how Canadians buy cars, and doing it with style. In this session, Mark Arvai shares how his team is building a challenger brand through cultural relevance, sharp storytelling, and creative partnerships that punch above their weight.
01
Finding White Space in a Saturated Market
Car buying hasn’t changed much, until now. Mark will unpack how Clutch positions itself in a highly saturated market by simplifying the experience and differentiating the brand at every touchpoint.
02
Leaning into Brand Early: Building Trust Before the First Click
When disrupting a legacy industry, product alone isn’t enough, you need brand trust from day one. Mark will discuss how Clutch invested in brand marketing early in its growth journey to build credibility, educate buyers, and reshape how Canadians think about buying cars online.
03
Culture Driven Campaigns: Building with the NBA & Beyond
What happens when a car brand partners with one of the world’s biggest sports leagues? Mark shares how Clutch teamed up with the NBA to build authentic brand equity and excitement and how cultural alignment is becoming one of their most powerful growth levers.
Details of the Evening
What's Included
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
Join us for a conversation with Andrea Grand, Co-Founder of Barbet, and Scott Currie, CEO of WakeWater Beverage Company, as they explore how to create brands that cut through the noise and leave lasting impressions.
Join us for a rare conversation with Allen Lau, Co-Founder and Former CEO of Wattpad, and Co-Founder and Operating Partner at Two Small Fish Ventures, as he shares lessons from building one of Canada’s most iconic tech companies.
Join us for an exclusive evening in partnership with Konrad, where global leaders will examine how AI is redefining the way brands grow, connect, and create lasting value.
Join us for a forward-looking discussion with product leaders as they explore how AI is transforming the way financial products are imagined, built, and experienced, making them smarter, safer, and more human than ever before.
Join us in New York for an exclusive session featuring leaders from Ogilvy and L’Oréal as they unpack how global brands can co-create with the next generation, not just market to them.
Join us for an inspiring morning session with Ksenia Barton, Product Marketing Communications Lead at TikTok, as she explores how performance marketing can drive both immediate results and lasting brand impact.
Join us in London to discuss how UX Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
By creating an account, you will also receive exclusive offers and updates about new courses, workshops and events.
Already have an account?
Forgot Password
Existing Account
There is already an account associated with that email, however a password has not been configured. Please confirm your address below and we will send an e-mail with a link to configure a new password.