Marketing Evenings TO: Brand Heat, Bold Plays & Clutch’s NBA Moment
Join us in Toronto for a behind-the-scenes look at how Clutch is building one of Canada’s fastest-growing auto brands, from standing out in a crowded industry to teaming up with the NBA.
- BrainStation Toronto
- Wed, May 28, 2025
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2025-05-28T22:00:00.0000000Z –2025-05-28T23:30:00.0000000Z
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482 Front St W, 2nd Floor, Toronto, ON How to get here
- $25
Mark Arvai
Director of Brand Marketing
Join Mark Arvai, Director of Brand Marketing at Clutch, for a conversation about how bold, strategic branding can fuel growth in a crowded industry. From launching standout campaigns to forging a game changing partnership with the NBA, Mark will share how Clutch is redefining what it means to build a brand with edge, purpose, and lasting impact.
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Mark Arvai
Director of Brand Marketing
Mark Arvai is the Director of Brand Marketing at Clutch, one of Canada’s leading online car retailers. With a background in brand strategy and digital growth, Mark has helped Clutch scale its presence in a traditionally offline industry, building a trusted brand that resonates with next-gen car buyers. His team has led major partnerships (including with the NBA) and innovative campaigns that blend culture, community, and performance.
Event Overview
Clutch is redefining how Canadians buy cars, and doing it with style. In this session, Mark Arvai shares how his team is building a challenger brand through cultural relevance, sharp storytelling, and creative partnerships that punch above their weight.
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01
Finding White Space in a Saturated Market
Car buying hasn’t changed much, until now. Mark will unpack how Clutch positions itself in a highly saturated market by simplifying the experience and differentiating the brand at every touchpoint.
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02
Leaning into Brand Early: Building Trust Before the First Click
When disrupting a legacy industry, product alone isn’t enough, you need brand trust from day one. Mark will discuss how Clutch invested in brand marketing early in its growth journey to build credibility, educate buyers, and reshape how Canadians think about buying cars online.
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03
Culture Driven Campaigns: Building with the NBA & Beyond
What happens when a car brand partners with one of the world’s biggest sports leagues? Mark shares how Clutch teamed up with the NBA to build authentic brand equity and excitement and how cultural alignment is becoming one of their most powerful growth levers.
Details of the Evening
What's Included
- Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
- Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
How to Get Here
BrainStation Toronto
482 Front St W, 2nd Floor, Toronto, ON
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Finding Your Way
Located near Front St. West and Spadina Ave. at The Well, right next to the Indigo.
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Entering The Building
Look for Quantum Coffee, enter the building, and follow the signs to the elevators.
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Once You're Inside
Take elevator to the 2nd floor. Our staff will be there to greet you at the campus reception.
Get Started
Reserve Your Spot
Join industry professionals who will guide you toward starting and building a career in tech.
- BrainStation Toronto
- Wed, May 28, 2025
-
2025-05-28T22:00:00.0000000Z –2025-05-28T23:30:00.0000000Z
-
482 Front St W, 2nd Floor, Toronto, ON Get Directions
- $25
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